Wiltz — Two months after its trip to Japan as part as the YES Program, CODIPRO (ALIPA Group) can already say it has already charmed some Japanese partners as a first order for swivel lifting rings is already on its way towards the Land of the Rising Sun!
Selected among several Belgian and Luxemburg companies, last October CODIPRO flew over for a week to Japan as part of the YES Program (Young Executive Stay Program IX). Organized by the Chamber of Commerce of Belgium and Luxembourg in Japan (BLCCJ), the Belgium-Japanese Chamber of Commerce Association (BJA), the objective of this program is to familiarize small and medium enterprises (SMEs) with Japanese business practices in a short period of time and at lower costs.
To approach this market, renowned for being meticulous and demanding, in the best of conditions, before leaving the 8 participants have benefitted from several intensive training sessions in Belgium, along with the on-site support of assistants sent by the organisers.
"I've worked with Ken Tanaka, a Japanese student who came to spend a few days in our manufacturing sites in the Grand Duchy of Luxembourg to broaden his knowledge of the characteristics and technical nature of CODIPRO's swivel lifting rings in order to target potential partners more effectively. Then I spoke with him a lot on Skype or via e-mail to prepare the various meetings and define a business approach suitable for this particular market " says Benoît Cop, Export Manager at CODIPRO.
As soon as we came home, there was already a stock order!
The success of this participation came soon: the first order came just one month after coming back from Japan. "It must be said that thanks to BLCCJ and BJA, we were already well prepared to tackle this demanding market. Punctuality, great politeness, respect for hierarchy, precision in our presentation... we followed all the recommendations and advice received from the Japanese market experts during the various preparatory sessions in Belgium. The quality of our swivel lifting rings, the technical rigour required at CODIPRO to manufacture them, our wide range of standard rings and the creation of specific swivel lifting rings by the unit in a very short space of time were accordingly arguments that convinced Japanese partners," Benoît proudly says.
Very pleased of this success, CODIPRO's export manager has further plans: there is already a second trip in the pipeline for the beginning of next year to go back and meet the distributors met as part of the program in order to consolidate the relationship and generate new sales.
More information on : CODIPRO, ALIPA Group, YES Program, BLCCJ, BJA
About CODIPRO (www.codipro.net)
CODIPRO designs and manufactures high quality swivel lifting rings. Patented and compliant with the most stringent safety standards, they are especially designed for lifting and rotating heavy loads. Its clients are mainly lifting and handling gear dealers, general mechanical firms, companies operating in the “mould industry” (production or use of plastic/metal injection moulds) and producers or handlers of heavy and/or bulky machinery.
Originally from the Le Mans area (France), CODIPRO has grown steadily since it was taken over in 2004 by the shareholders of NO-NAIL BOXES and moved to their premises in Wiltz (Grand Duchy of Luxembourg), seeing annual production increase by a factor of 2.5 (more than 35,000 rings) and a threefold increase in its turnover (€5,350,000 in 2012). The 2011 winner of the Export Award, CODIPRO exports to 40 countries worldwide and has a workforce of 27. The company complies with the highest standards required in the industry (ISO 9001, ISO 14001, RSE, etc.) and is part of the ALIPA Group (www.alipa.lu), which consists of 7 companies: CODIPROLUX and CODIPRO (swivel lifting rings), NO-NAIL BOXES (folding plywood boxes for industry), AllPack Services and WaluPack Services (packaging and shipping), LIFTEUROP and STAS (lifting equipment and accessories).
Watch a video about CODIPRO lifting rings here: http://www.codipro.net/fr/actualite/video-codipro.html
Tel.: +352 81 92 81 257
CODIPRO (part of the ALIPA Group)
P.O. Box 100
Fax: +352 81 05 17
Visit our website: www.codipro.net