CocoBase® PURE POJO(TM) V5 SR1 Jumps Ahead of the Industry


CocoBase® PURE POJO(TM) V5 SR1 Jumps Ahead Of The Industry By Offering EJB 3 JPA Support With An Advanced GUI, Unmatched Performance And The Security Of Being The Only Commercial ORM Integration Available

San Francisco, CA November 28, 2006 -- THOUGHT Inc.® (www.thoughtinc.com), The Dynamic O/R Mapping(TM) Company announces the new release of Version 5 Service Release 1 of CocoBase® PURE POJO(TM) with EJB 3 JPA specification integration and support, the new Java standard API for Object to Relational Mapping. CocoBase® jumps ahead of the industry with the only ORM tool offering an integrated GUI for development and unmatched performance and scalability that actually scales linearly with increases in complexity and data volumes. Combine these key benefits with the mature CocoBase® enterprise-level persistence architecture and the result is major increases in productivity and decreases in the cost of building new applications. This secures CocoBase's® ability to provide a solution to customers that has a lower combined build and deployment cost than even open source alternatives.

"CocoBase® has once again leapt ahead of its competitors to offer an implementation of EJB 3 JPA with the only integrated easy to use GUI and unmatchable extreme high performance," said Greg Baker, Director Of Sales And Marketing, Thought Inc.® "The Dynamic O/R Mapping(TM) Architecture of CocoBase® Makes It Easy To Integrate A New API Onto The Existing Persistence Manager Thus Providing Developers Access To A Powerful Easy To Use Toolset For JPA development."

The Java Persistence API's (JPA) is now the standard for programming data persistence on the J2EE and J2SE platforms. With this release of version 5.0 Service Release 1, corporate applications built with the JPA can easily utilize the powerful enterprise-level Dynamic O/R Mapping(TM) architecture of CocoBase® to manage the persistence of data for their companies. CocoBase® offers a number of key advantages for developers programming with the EJB 3.0 JPA that are not available with JPA implementations from other key ORM tools;

1) Includes the highly intuitive and advanced CocoBase® GUI's designed specifically for ease of use and high productivity. CocoBase® is the only major ORM tool to include any kind of comprehensive GUI for building EJB 3 persistence.

2) Provides an advanced enterprise-focused commercial persistence technology and platform that the JPA API's are integral part of. This allows the developer to make use of the basic features supported in the JPA as well as the extensive additional persistence functionality and mapping and runtime features of CocoBase®. The patented CocoBase® Dynamic O/R Mapping(TM) architecture was designed from the beginning to easily manage the full range of persistence requirements from simple to complex.

3) Provides an extreme high performance and scalable persistence solution. The CocoBase® Persistence Manager is designed such that applications run up to 2 to 3 times faster than the same calls hand-coded with just a JDBC driver. This high performance along with the linear scalability characteristics of CocoBase® ensures that applications easily meet usability expectations and cut the costs or need of additional software or hardware.

4) Provides the only major commercial (non open-source) ORM tool implementation of the EJB 3.0 JPA. This allows corporate applications to take advantage of a patented and source-code protected code base. The CocoBase® JPA solution is an integral part of the toolset that was designed tightly and cohesively by the same engineering team that built the tool from the beginning. The result takes full advantage of the decade old mature and stable persistence technology that is a key requirement for use in mission critical corporate applications.

For a free download of CocoBase® PURE POJO(TM) please proceed to www.thoughtinc.com.

Marketing Contact: Greg Baker, Director of Sales and Marketing, Thought Inc.®, at (415) 836-9199.

About CocoBase® PURE POJO(TM) CocoBase® PURE POJO(TM), Dynamic POJO Persistence optimized for J2EE and J2SE customer success is the top solution for solving the Object to Relational impedance mismatch. As the mature technological leader in the industry available to customers since early 1997 and in its' fifth major release, CocoBase® PURE POJO(TM) has earned a solid reputation for delivering success. CocoBase® PURE POJO(TM) virtually eliminates the need to hand-code database access for POJO Persistence, EJB3, Java Applications, etc. This directly decreases up to 85% of the cost of database access development for enterprise customers needing to persist data in company applications. CocoBase® PURE POJO(TM) is essentially free. For every dollar spent on CocoBase® there is up to $3 in project savings for an astounding ROI of 300% and more. This is better than free and includes a powerful simple to use technology for persisting data with highly responsive technical support, training and mentoring.

About THOUGHT Inc.®
THOUGHT Inc.®, the Dynamic O/R Mapping(TM) Company, architects of CocoBase® Enterprise O/R, was formed in 1993, and subsequently revolutionized Object to Relational Mapping technology with landmark solutions and industry leadership. THOUGHT Inc.'s® global sales include customers in the United States, Latin America, Europe, Asia and India. More information on THOUGHT Inc. ® can be obtained online at www.THOUGHTINC.COM or by calling, (415) 836-9199.

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