Clip in Touch® and M-Quest Launch New Personalized Messaging Solutions in Norway and Sweden


Truly individual, rich and creative mobile and web messaging now available in the European market

Mobile World Congress 2008, Barcelona, Spain, February 12, 2008 - Clip in Touch Ltd., the developer and marketer of personalized content solutions for web and mobile messaging, announced today the completion of its partnership with Norway based M-Quest, a leading media content provider. The partnership offers users in Europe innovative solutions that address the increasing demand for truly personalized, rich, creative mobile and web messaging, for the first time.

"We see our partnership with Clip in Touch as strategic in our efforts to deliver users in Norway and Sweden with creative web content for cellular use," said Kjetil Giltvedt, Chairman of M-Quest Norway. "Clip in Touch's solutions offered us an easy to implement tool allowing us to offer our mobile users the possibility to express their inner-most thoughts through creative and friendly to use personalized messaging solutions."

Giltvedt continued, "Our recent Clip in Touch Christmas campaign proved that the potential for personalized content is huge and we feel we are now ready to fully meet this demand."

Clip in Touch solutions are already commercially available to users in Israel through the company's partners msn Israel and Pelephone - Israel's first and one of the leading cellular operators. Following the success that Clip in Touch has had in Israel, the deal with M-Quest now launches the solutions in Europe.

Designed with an attractive and extremely easy to use interface, Clip in Touch(TM) solutions allow mobile phone and web users to create individualized video messages with a very personal touch. Users can mix video, music, text and images to create a very professional look, producing videos that they can send to their friends and contacts over the web or cellular network, or both.

Through a simple and logical sequence of steps, users are invited to put together bits of music, video, text and images, almost as if they were in a professional production studio. The extremely appealing and friendly graphic user interface (GUI) makes this process easy and enjoyable.

Rami Reshef, Clip in Touch co-founder and CEO commented "Our new, partner, M-Quest, has a real understanding of the current trends and needs in mobile entertainment. They have signed up with Clip in Touch as we are the right partner to address these needs in a swift and innovative manner. Users in Europe will now be able to make a personal mark on their mobile communications and be able to truly convey their own personality through their messages. We invite other partners worldwide to join us."

Clip in Touch at the Mobile World Congress, Barcelona, Spain, February 11-14, 2008

Clip in Touch presents its new line of solutions at the company's stand, at this year's Mobile World Congress in Barcelona, in Hall 7, stand F50.

Potential partners and members of the media are more than welcomed to enjoy a moment of personal touch with Clip in Touch's live demo at the company's booth or at Israel's Mobile Association (IMA) booth in Hall 4, Level 1.

For a VIP demo please register at: contact@clipintouch.com

Clip in Touch family of solutions includes:

Clip in Touch Mobile Solutions:

Users are able to choose from a selection of video clips template and add a personal image, voice recording and text. This easy to use and attractive solution allows even the most inexperienced users to create and send individualized messages.

o Clip in Touch J2ME

o Clip in Touch BREW

o Clip in Touch Windows Mobile®

o Clip in Touch WAP

Clip in Touch Web Solutions:

Clip in Touch Lite(TM): Users are able to choose from a selection of video clips template and add a personal image, voice recording and text.

This easy to use and attractive solution allows even the most inexperienced users to create and send individualized messages.

Clip in Touch Pro(TM) - for advanced users

o Users can mix video, music, images and text of their own and choose from a selection of ready made materials.

o Designed for the more tech savvy user, but also allows beginners to add more creativeness, special effects and personal touches.

Clip in Touch Partners Solutions

Clip in Touch Content Management(TM) (CMS) Solution

o Enables partners to manage content efficiently, track users'demand and analyze statistically

o Independently manage content, change or replace categories or
temporarily enable or disable certain features

Clip in Touch Stats and Data Manager(TM) Solution

o Receive user behavior reports and content use reports, and adapt them to the users' needs and preferences.

o View of Top 10 most used video, images or audio materials

About Clip in Touch Ltd.
Clip in Touch, Ltd. develops and markets personalized content solutions for web and mobile messaging. With a unique mix of technological, business and creative expertise, Clip in Touch stands apart among personalized content solutions providers in giving partners and users worldwide innovative, and easy to use messaging solutions. Clip in Touch Ltd. was officially launched in 2006 by a team of entrepreneurs recognized for their international experience in multimedia content production, as well as in web and cell phone technology. For more information, please visit our website at : www.clipintouch.com

About M-Quest
M-Quest is a key player in the Scandinavian mobile content industry.
The company has been leading the market with innovative and bold new concepts for supplying content to mobile users throughout Scandinavia in recent years. With its base in Norway, the company has cooperated with various leading companies, spanning from telcos to electronics-distributors to develop new and groundbreaking concepts for content as well as mobile marketing solutions.

For members of the media, high resolutions images may be downloaded from our press room at: www.clipintouch.com/news and events/press room

Editorial Contacts for Clip in Touch:
Patrick Smith (Europe)
Sonus PR
Patrick.smith@sonuspr.com
Tel: 020 79035454

Mona Popilian-Yona (Rest of the World)
Clip in Touch Ltd.
mona@clipintouch.com
Tel: +972-54-85-1661

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