ClearStory Announces Next-Generation ActiveMedia, Powered by Enterprise Media Server

Highly Configurable Enterprise Digital Asset Management (DAM) Solution Meets Client Needs at a Lower Total Cost of Ownership

WESTBOROUGH, Mass., Nov. 15 / -- ClearStory Systems(TM) (BULLETIN BOARD: CSYS) , a leading provider of digital asset management (DAM) solutions, announced the release of ActiveMedia 7.0, richly functional, enterprise-class software application for managing the digital media communications supply chain -- from creation to delivery.

ActiveMedia 7.0 will be showcased at the Henry Stewart DAM & MOM Symposium on November 14-15 2006 in Los Angeles. In addition, ClearStory customers representing Nintendo, Sony Pictures Entertainment, National Geographic Channels, Scripps Networks, and Harvard Business School will be speaking as thought leaders on the topic of digital asset management (DAM).

ActiveMedia 7.0 builds on ClearStory's history of providing completely Web-based digital media applications that are recognized for their ease-of-use and fast implementation. Designed for the demands of global teams, the next generation of ActiveMedia is loaded with advanced capabilities to drive rich media-centric business processes, rapid user adoption, and administrative simplicity. This includes a powerful security-driven user experience, new workflow capabilities and a highly flexible metadata model based on business rules and user role.

"The complexity of adding metadata to digital assets [historically] has been a major barrier to adoption," says Robert Markham, Principle Analyst with Forrester Research, "Automating the process of metadata creation and updates based on business rules and user role, among other contextual elements, is required to simplify the large amount of metadata associated with digital assets."

Developed on ClearStory's award winning Enterprise Media Server (EMS) platform, ActiveMedia 7.0 provides diverse, geographically-dispersed teams with unique views into the system, based on their privileges and role. This simplified and role-specific experience not only improves user adoption, it also improves adaptation to changing business model and process requirements. ActiveMedia provides the flexibility companies need to fully utilize, re-purpose, and transform high value digital media content into true business assets for distinct competitive advantage, business agility, and high return on investment.

"After months of evaluating and testing several DAM solutions, we found that the underlying platform of ActiveMedia 7.0 was the fastest to deploy, the easiest to configure, and provided the performance and scalability our Fortune 5 and Fortune 10 customers demand," said Scott Walter, Senior Architect for SDG Corporation, a global services company, which provides strategy, services, and solutions for managing the business and technology complexities of the digital economy.

"Because ActiveMedia is built on EMS, the application is truly next-generation," Walter added, "Powered by open standards technology, ActiveMedia allows companies to leverage 'best practices' IT infrastructures; with a security model that can stand up to the demands of a large global enterprise. We have seen no other DAM solution in the market which can match the low total cost of ownership of ActiveMedia."

"ClearStory's strategic direction is to provide robust, high-performance content management solutions for digital media communications," said Henry F. Nelson, president and CEO of ClearStory Systems. "This product release is a critical piece in the execution of that strategy. With its rich, highly configurable feature set and high-performance underpinning, ActiveMedia is designed to truly empower the achievement of our clients' vision -- to manage the enterprise digital media supply chain."

ActiveMedia can be deployed as a hosted solution or installed application. Customers enjoy the deployment flexibility of hosted services to accommodate proof-of-concept implementations or budget, timeline, and IT resource constraints. Since the application is the same whether hosted or installed, a transition from one to the other is seamless for customers.

About ClearStory Systems

ClearStory Systems is the leader in high-performance, content management solutions for digital media communications. ClearStory software manages the enterprise digital media supply chain -- from creation and collaboration, to lifecycle management and delivery -- to give companies a competitive advantage, marketing agility, cost avoidance, and maximum efficiency. Backed by premier customer support and service, ClearStory award-winning products are easy to use and readily align with our customers' business objectives for both a rapid return-on-investment and low total cost of ownership. Visit us at

Source: ClearStory Systems

CONTACT: Susan Worthy of ClearStory Systems, +1-508-870-4225,; or Valerie Harding of Ripple Effect Communications, +1-617-536-8887,, for ClearStory Systems

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