Clearspring and RockYou Create Partnership to Syndicate and Track Widgets' Usage and Viral Distribution Across the Web
WASHINGTON and SAN MATEO, Calif., July 10 - Clearspring Technologies, the market leader in widget syndication and analytics, and RockYou, the leading provider of widgets on the Web, today announced a partnership to syndicate and track the usage and distribution of RockYou's widgets through Clearspring's syndication and reporting platform.
Branded content from Clearspring's premium media and marketing customers will now be available for integration into RockYou's widgets, notably photo slideshows, which will be tracked across multiple Web and social networking sites with Clearspring's syndication and real-time analytics tools. The partnership increases the reach of Clearspring's leading enterprise-class widget syndication platform, which allows content providers and marketers to quickly repackage existing content and services as viral widgets and distribute them across multiple platforms to reach new audiences and engage them in new ways.
"We chose Clearspring's tracking and analytic services because of the scalability and reliability of Clearspring's platform and real-time data," said Lance Tokuda, CEO of RockYou. "It allows us to make informed programming decisions and provide advertisers with greater access to our audiences."
"RockYou is a leader in widget development and distribution. We are excited to engage with RockYou and collaborate on digital marketing campaigns for advertisers," said Chris Marentis, CEO of Clearspring. "Clearspring provides real-time metrics to advertisers by building syndication and real-time analytics into RockYou's widget campaigns via our platform."
Clearspring provides content owners and advertisers a much deeper understanding of who is using the widgets and how they are interacting with them across the Web by linking analytics back to every single widget. As one of the leading widget platforms, Clearspring is supplying publishers and advertisers with the audience measurement capabilities that are critical to the emerging widget economy.
RockYou's widgets enable advertisers to connect with users on Web sites and social networks such as MySpace, Bebo and Facebook, as well as larger established online communities that embrace viral user generated content. RockYou is the leading provider of widgets across the Web with over 150 million widgets viewed a day and over 14 million registered users.
What's a Widget?
Learn more about widgets at www.clearspring.com/widgets101/.
About RockYou
RockYou is the leading provider of widgets on the web. RockYou widgets include photo slideshows, glitter text and voicemail accessories that are simple to use and enable people to frequently refresh their online style. Founded in 2006, RockYou! serves over 150 million widgets viewed per day to over 200 countries on social networks such as MySpace, Facebook, Bebo and Wordpress. Headquartered in San Mateo, California, RockYou is funded by Sequoia Capital, Partech International and Lightspeed Venture Partners. For more information and to access RockYou widgets please visit www.rockyou.com
About Clearspring
Clearspring provides tools to help developers, publishers, advertisers and media companies meet the challenges of the distributed Web where users want to make, find and share their own content and online experiences. Clearspring's tools transform content and applications into widgets, small contained applications that can be grabbed by users and personalized on their own Web sites. Clearspring widgets can be syndicated easily across multiple Web and social networking sites and Clearspring offers robust analytics to track the spread of widgets in real-time. Headquartered outside Washington, D.C., Clearspring leads the world in the global delivery of widgets, having delivered in excess of 4 billion widgets (check our homepage ticker!) to date. Clearspring customers include the NBA, Universal Pictures, the Indianapolis Colts and RockYou. For more information about Clearspring Technologies and how to use widgets in your business or to join its developer community, please visit www.clearspring.com.
Contact:
Suzanne Lynch
Edelman for Clearspring
Ph: 212-704-8156
suzanne.lynch@edelman.com
Vanessa Camones
Three-Forty Communications for RockYou
Ph: 415-367-4102
vanessa@three-forty.com
Source: Clearspring Technologies
Web site: www.clearspring.com/
http://www.rockyou.com/
http://www.clearspring.com/widgets101
