Claria's Axon Personalization Platform to Power Web Software and Mobile Applications
Share:
Further Validation of Adaptive Personalization Technology's Ability to Make Applications and Devices More Engaging for Consumers
REDWOOD CITY, Calif., April 17 // -- Claria(SM) (http://www.claria.com/) announced the alpha launch of two applications, PersonalWeb Mobile and PersonalWeb Toolbar, which leverage Claria's recently announced Axon Personalization Platform. Both applications are designed to automatically bring personalized and relevant content to users based on their unique interests.
Axon enables the applications consumers use most to become more engaging. The Axon platform will be utilized by content providers with their own toolbars, instant messengers, Web sites, mobile or IPTV applications to provide the benefits of automatic personalization further engaging their users and driving higher value for the advertising they display.
"Axon can be incorporated into any Internet-enabled application or hardware device to make it more relevant and engaging for consumers," said Scott VanDeVelde, President and CEO, Claria Corporation. "Our vision for Axon is that partners will benefit by improving the online experience for their consumers through the automatic personalization of content."
Claria uses the PersonalWeb(SM) suite of products as a proving ground for its Axon Personalization Platform. The suite's first application, PersonalWeb Home Page, launched in April 2006, automatically brings consumers content and advertising to match their online interests and adapts the page to changes in a user's interests over time.
For PersonalWeb Mobile, Claria partnered with GoWare, whose mobile publishing platform, called DoMo, gives content owners and application developers the ability to "mobilize" their offering by sending data to DoMo's open APIs. For Claria, the result is the dynamic and automatic rendering of PersonalWeb content into mobile-compliant Web pages compatible with the majority of Internet enabled phones and PDAs. PersonalWeb Mobile is easily accessed through the mobile device's Web browser.
The PersonalWeb Toolbar makes the most popular features of the PersonalWeb Home Page conveniently available to users as they browse the Web.
About Axon Personalization Platform
Claria provides its Axon platform to companies that want to provide compelling personalization features for end-users and increase the value of their advertising inventory. Claria's Axon platform provides easy-to- implement features that understand user interests, organize content and present relevant information across devices for end users. Claria has spent eight years and more than $100 million developing its Axon technology, and has numerous patents pending.
About Claria Corporation
Founded in 1998, Claria pioneered online behavioral marketing and recently expanded its core technology to provide personalization of content for consumers. Claria's Axon Personalization Platform automatically provides end users with relevant content and advertising based on their anonymous Web-wide behavior. This market-proven technology is available to content providers to make their web sites, software and hardware applications more tailored to their consumer's interests. Claria headquarters are located in Redwood City, Calif., with offices in Chicago, Illinois and Tokyo, Japan.
Source: Claria Corporation
