China Telecom Selects NIVS IntelliMedia's Mobile Phone as a Key 3G Promotion Product in China; First Month Sales Exceed $4 Million

The NIVS "E3" Model Selected by China Telecom During the 2G to 3G Transition; Primarily in China's Urban Areas Where Growth in 3G is Expected to be Strongest

HUIZHOU, China -- NIVS IntelliMedia Technology Group, Inc. ("NIVS" or the "Company") (NYSE Amex: NIV), a comprehensive consumer electronics company that designs, manufactures and sells intelligent audio and visual products and mobile phones, announced that China Telecom (NYSE: CHA), one of the top-three mobile telecommunications providers in China, has selected the NIVS IntelliMedia "E3" model mobile phone as one of its key 3G promotion products.

As such, NIVS' E3 model is recognized on China Telecom's approved 3G stock inventory list, meaning local authorized retail stores can make orders directly from NIVS. The E3 will be co-branded with both a NIVS logo and a "TianYi" logo, which is the brand for China Telecom's 3G mobile services. The product will be primarily promoted in larger urban areas during the 2G to 3G transition in China; where growth in 3G is expected to be strongest. Since the beginning of January 2011, NIVS has received E3 product orders totaling approximately $4.5 million, which is a result of a sales effort through 10 authorized retail stores, across 7 different provinces. NIVS expects to see increasing orders for this model going forward.

"This is a new order from China Telecom after having completed sales orders worth over $30 million last year. To be selected by one of the top-three mobile carriers in China again this year for a co-branded product and to sell over $4 million in the first month are significant validators for the quality of our cell phones and their successful consumer-centric integration with China's 3G services," said Tianfu Li, NIVS' Chairman and CEO. "We believe that our traditional sales channels can be greatly enhanced through our multi-faceted sales initiatives with China Telecom. This includes close collaboration with their corporate development team, as well as the strong relationships we have been able to create by working closely on the ground with their authorized local retail stores, which will prove invaluable as we release new products."

Mr. Li continued, "By partnering with a carrier the size of China Telecom, not only does it greatly improve the reach of our sales and marketing efforts for the E3 itself, it also raises the overall awareness of the NIVS brand within China's rising middle class. As one of its strategic 3G partners, we expect to continue this close collaboration with China Telecom and its authorized retailers in order to benefit from other opportunities in the future."

The E3 model mobile phone from NIVS and China Telecom has a 2.4 inch 26 million color TFT screen. It has a 3 megapixel camera, supports e-mail, has full web-browser capability and runs on China Telecom's custom smartphone operating system. The hardware and software fully support China Telecom's 3G network requirements. For full specs on the E3 model mobile phone, please navigate to:

NIVS is implementing various corporate growth initiatives for 2011 and is committed to establishing itself as China's preeminent integrated consumer electronics company. The Company will continue to focus on innovative research and development and expects to expand its product portfolio with increasingly popular consumer electronics devices in China, such as its 3G mobile handsets.

About NIVS IntelliMedia Technology Group, Inc.

NIVS IntelliMedia Technology Group (NYSE Amex: NIV) is an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products and mobile phones in China, Greater Asia, Europe, and North America. The NIVS brand has received "Most Popular Brand" distinction in China's acoustic industry for three consecutive years, among numerous other awards. NIVS has developed leading Chinese speech interactive technology, which forms a foundation for the Company's intelligent audio and visual systems, including digital audio, LCD televisions, digital video broadcasting ("DVB") set-top boxes, peripherals and more.

For comprehensive investor relations material, including fact sheets, research reports, presentations and video (as they become available), please follow the appropriate link: Investor Relations Portal and Investor Fact Sheet.

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SOURCE NIVS IntelliMedia Technology Group, Inc.

Company Contact:
Alex Chen
Chief Financial Officer
United States

Jason Wong
Vice President Investor Relations
Tel: +86-138-299-16919

Web Site:

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