China Mobile Selects 724 Solutions to Enable Personalized Next Generation Media and Messaging Services
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724's Messaging Solutions will enable personalized MMS services to over 74 million subscribers.
SANTA BARBARA, Calif., Feb. 6 -- 724 Solutions, a leading provider of next generation mobile data solutions enabling seamless communications in an IP-based world, today announced that China Mobile Communications Corporation Guangdong (CMCC GD), the largest provincial mobile network operator in China, has selected 724's Messaging and Content Management Solutions to power their Data services Content Management Platform (DCMP); a platform which will offer existing and next generation media and content services to its 74 million subscribers.
724's Messaging solutions will be deployed to enhance and enrich the subscriber's professional and private lives with premium content services relevant to their specific needs. The initial service to be launched will be a personalized Mobile Newspaper service, allowing subscribers to personalize the type of content that is delivered to their handsets. The high performance and innovative messaging offerings are expected to provide world-class services, especially during the Olympic Games in 2008 and the Asian Games in 2010.
"In the China market, subscribers are looking to their messaging services to complement their personal and professional lifestyles, providing them with relevant, personalized information," said Mr. Q.P. Hu, Project Lead of CMCCGD. "The upcoming Olympic Games and Asian Games will provide CMCC with many more unique messaging services opportunities for all the mobile users in China."
"Personalized messaging services will further differentiate CMCC GD's offerings and solidify their innovative market leadership position in the China market," said John Sims, Chief Executive Officer of 724 Solutions. "724's high capacity, lowest total cost of ownership solution is the perfect foundation for mobile operators to grow revenues with next generation any-to-any messaging services."
724 Solutions' local subsidiary in China, Shuo Xun Information Technology (Shanghai) Ltd., has partnered with Yu Tian Xin Tong Co. Ltd. (YTXT), a private Chinese company with local systems integration, sales and marketing expertise, to augment local presence and support to CMCC GD.
"We believe that 724 Solutions provides the most comprehensive technical solution for personalized messaging services, with the highest reliability and performance to meet the capacity levels we anticipate in the China market," said Mr. Yang Xia, Chief Executive Officer of YTXT.
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About 724 Solutions
724 Solutions delivers intelligent any-to-any service message and traffic handling solutions built upon a common carrier-grade architecture that allows mobile network operators and virtual network operators to rapidly deploy flexible and open next generation IP-based network and data services. The company's solutions enable the Unwired Lifestyle(TM), 724's vision of seamless communication without barriers; a vision of how subscribers will use mobile data services to enhance and enrich their professional and private lives with services relevant to their specific needs, with user communities preserved across generations of technology and with data services as reliable and ubiquitous as voice services. 724 Solutions is a global company headquartered in Santa Barbara, California and with development centers in Switzerland and India. 724 Solutions is privately owned by Austin Ventures. For more information, please visit http://www.724.com/.
Source: 724 Solutions
CONTACT: Elda Rudd of 724 Solutions, +1-805-884-8303, erudd@724.com
Web site: http://www.724.com/
