Chilean Retailer to Leverage Cloud-based Supply Chain and Warehousing Solutions from LogFire for Business Growth

Multitiendas Corona S.A. Plans Are Enhanced by Leading Cloud-based Warehousing and Inventory Management Solution Improvements

ATLANTA and SANTIAGO, Chile – LogFire, the leading multi-tenant cloud-based warehouse and inventory management solution serving multi-channel consumer goods manufacturers, wholesalers, retailers, ecommerce companies and logistics services providers (3PL/4PL) of all sizes and Multitiendas Corona S.A., a multi-channel general merchandise retailer in Chile, announce that Corona has commenced on the implementation and rollout of LogFire cloud-based supply chain and warehouse management solutions. Corona, headquartered in Santiago, Chile, currently operates 36 retail stores throughout Chile (from Arica to Punta Arenas) with plans to increase income with double-digit growth rate over the next several years.

Corona growth plans include enhancing the shopping experience for its target audience while strategically increasing the number of stores they operate in Chile. LogFire, with direct local presence in Chile, Peru, and Columbia and throughout LatAm has successfully helped other leading multi-channel operations in the region and abroad through the LogFire Cloud-based Warehouse Management Solutions and Managed Services offerings, as well as its industry domain expertise.

"In recent years, the supply chain has become one of our strategic pillars to support our ambitious growth plan, so in order to realize our objective it was necessary to make the right investments," says Cristian Fuenzalida Churchill, Multitiendas Corona S.A CEO. "In this context, we selected LogFire Cloud-based Warehouse Management Solution as the platform that will allow us to do a major upgrade in our logistics operation, providing us high transactional capabilities, high connectivity and processing power based on the cloud at a very competitive "total cost of ownership". Mr. Fuenzalida, finished adding "We're excited to have a world-class Warehouse Management Solution in the Cloud that will provide us with the capabilities and scalability that match our growth and business plans."

LogFire was selected as the backbone for Corona's supply chain and warehousing operations after other attempts failed and a comprehensive search of solutions in the marketplace was conducted. Key to Corona's decision, beyond meeting Corona's multi-channel warehousing, store replenishment, and direct to consumer ecommerce needs was LogFire's local presence and commitment to the support of its clients in the region and areas that Corona plans for its own growth and expansion. Additionally, LogFire's cloud-based operating model and Software-as-a-Service (SaaS) pricing provides end-to-end supplier-to-consumer warehouse and inventory management capabilities at a lower Total Cost of Ownership (TCO) over traditional systems. Traditional systems require large up-front capital expenditure for software and hardware infrastructure, more expensive and time consuming implementations, internal IT support costs, and costly annual maintenance and upgrade costs. Corona experienced these differences first hand in previous attempts with traditional vendor approaches and realized the benefits LogFire and the cloud can deliver.

"We've known and worked with Corona over the last five years, leveraging our deep warehousing and retail industry domain expertise in helping define and make process flow improvements that have helped Corona's business operation," commented Diego Pantoja-Navajas, LogFire Founder and CEO. "As Corona realized the benefits that cloud-based supply chain management could provide their business, and how LogFire has dispelled the myths around the applicability of cloud-computing for warehouse management and complex multi-channel needs through its numerous successful client proof points and its various integration and automation successes as well as local support capabilities, it became clear that Corona's business objectives could be met at a significantly better total cost of ownership ."

About Multitiendas Corona S.A.

Founded in 1954, Multitiendas Corona S.A. is a large retail department chain with stores spread across Chile, with a very strong presence and brand recognition. Corona's clients value the mix of products, high quality of customer service, consistent with their mantra of "Corona, Lo Soluciona – Corona, Solves It". In addition, its long-term solvency and financial efficiency has been well recognized in the Chilean market.

About LogFire

LogFire is the leading provider of managed services and innovative multi-tenant cloud-based supply chain execution and warehouse management solutions for manufacturers, wholesalers, retailers, e-commerce companies and logistics service providers (3PLs/4PLs) of all sizes. LogFire combines strong supply chain and warehousing domain expertise with flexible cloud-based solutions and Software-as-a-Service (SaaS) pricing for multi-channel warehouse management and in-store inventory management needs, providing inter-enterprise as well as extended-enterprise network advantages over traditional systems. For more information visit


Diego Pantoja-Navajas


Office: (678) 261-9000 

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