Cgogo Mobile WAP Yellow Page - A New Marketing Strategy
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BEIJING, Nov. 28 / -- Cgogo Technology (Beijing) Co., Ltd. announced today the introduction of the Mobile WAP Yellow Page (MWYP), which helps corporations to create a new method of marketing strategy, and it is considered to be the sixth generation of turnkey business solutions of wireless e-commerce for companies in China.
Borrowing the successful business structure of the Internet, adapting the features of the mobile devices, such as small screen, the service of MWYP specifically integrates the registered companies' product information, company culture, and promotion activities on the platform of the WAP site. The Cgogo wireless search techniques also play an important role to help mobile users; for instance, when a mobile user logs onto the MWYP homepage via mobile phone, key in a company's name in the search box, then that company's WAP site will be loaded on his or her mobile screen.
Most of the companies have always been seeking unconventional marketing strategies to attract customers, promote products and services, and increase brand awareness, which is necessarily creative, and leads the fashion trends among the people with the most purchasing power in a timely manner. On the other hand, there are three features of the mobile subscribers that make the market more favourable, which are relatively high loyalty, high diffusion rate, and word of mouth.
MWYP is designed to meet the requirements for both the companies and the mobile subscribers, building a communication bridge for the two parties, creating a platform for them to convey and exchange the immediate information.
About Cgogo Technology
Cgogo, founded in February 2003, is a leading provider in the mobile search industry with many global IPRs and special technologies. The company is aiming to offer differentiated mobile Internet searches, WAP search, Intranet search and other data services to three hundred million mobile end users in China. Cgogo mobile search is a third-generation search which is the conceptual search technology based on concept cluster Rank. In 2004, Cgogo began to offer mobile searches to wireless subscribers through China Mobile and China Unicom. Recently, Cgogo also launched mobile commerce and mobile advertisement systems.
Source: Cgogo Technology (Beijing) Co., Ltd.
CONTACT: Jasmine He, Cgogo PR Manager,
+86-10-5108-8270/1/2/3/5/6/7/8-8860, or fax, +86-10-5108-8279, or
yutaoh@cgogo.com
