Cellular Phone features customizable visual interface.

Press Release Summary:

Equipped with illuminated backlit external display, Sprint PCS Vision Phone A640 offers 3 user-changeable interfaces including black and white menu. It features Bluetooth(TM) technology, VGA camera with digital zoom and self-timer, and full color internal screen, as well as voice memo recorder and personal organizer functions.

Original Press Release:

Samsung's New Sprint PCS Vision Phone A640 Offers Superior Visual Enhancements with Customizable Interface and Exterior Backlight Display

DALLAS, June 29 / -- Samsung Telecommunications America ("Samsung") today introduced the Sprint PCS Vision Phone A640 by Samsung, offering consumers several key visual enhancements and personalization features such as an illuminated backlit external display and three user changeable interfaces including a new black and white menu.

"Samsung is committed to designing phones that are both functional and fashionable. Our phones will truly enhance the mobile lifestyle of users," said Peter Skarzynski, senior vice president for Samsung. "With the introduction of the A640 by Samsung, consumers will have the ability to customize their own visual interface as well as access a host of exciting service applications."

Integrated features of the A640 by Samsung include:
o Sprint PCS Ready Link(TM) capable
o Bluetooth(TM) technology
o VGA camera with digital zoom and self timer
o Full color internal screen
o Voice memo recorder
o Personal organizer

The A640 by Samsung is available through all Sprint retail channels including www.sprint.com/ at a price of $199.99 or $49.99 with a two- year contract.

About Samsung Telecommunications America
Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's website at samsung.com/wireless .

About Samsung
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is a leading digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com/

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