Celequest Announces Operational Dashboards for the Consumer Packaged Goods Industry


Solution Provides Manufacturers, Distributors and Retailers With Ongoing Visibility Into Their Business Operations

REDWOOD CITY, Calif., Dec. 6 /-- Celequest, the leading provider of Operational Performance Management solutions, today announced general availability of Consumer Packaged Goods (CPG) Dashboards, the latest industry-specific solution built on Celequest's award-winning operational performance management platform. Celequest CPG Dashboards enable decisions-makers in the consumer packaged goods industry to proactively manage their operations, by providing consolidated, intraday visibility into key business metrics and business performance.

Celequest's pre-built CPG templates allow users to quickly build customized operational dashboards that support a range of business functions, including logistics and supply, labor and materials optimization, and performance management:

o Logistics and Supply. Executives and managers can visualize key
performance metrics -- such as order fill rates, transit times, on-time
delivery, perfect order, inventory and transportation utilization --
from inventory, supply chain and logistics data to better manage their
day-to-day logistics and supply chain operations. By actively
monitoring key metrics, companies can easily anticipate issues and
quickly take corrective action for improved customer satisfaction.
o Labor and Materials Optimization. Celequest labor and materials
templates provide general managers and plant managers with best
practice metrics such as cost per labor hour, cost per unit, labor and
material availability, and overall equipment efficiency (OEE), at both
the plant level and divisional level, to allow managers to quickly
isolate downtime and take proactive measures.
o CPG Performance Management. Celequest allows CPG companies to
continuously measure and monitor key elements of cost, revenue, total
profitability, safety, service, and quality, allowing senior executives
and divisional managers to have a holistic view of their business
operations.

Celequest CPG Dashboards are continuously updated with real-time information from financial, inventory management, logistics, CRM and other systems, providing users with the most current business information right at their fingertips. Any dashboard user can also utilize Celequest's exception management function to generate alerts when pre-defined conditions are met, such as when daily labor costs at a particular plant are approaching the daily limit, so that immediate corrective action can be taken. Once alerted to a problem, users can take advantage of the dashboard's drill-down capabilities to slice-and-dice the dashboard data to determine the root cause of the issue.

For example, if an operations director sees that productivity is trending below plan, he can drill down and look at different facilities, see that one is struggling and drill down further to see that the disparity is being caused by just a few members of that team. At this point, the operations director can easily assign a task to the appropriate team member responsible for addressing the problem and include the actual metric (dashboard object in a graph, chart or other format) to provide the context needed to help solve the problem. The operations director can also track the task through closure to ensure that the problem gets resolved.

"Today's CPG companies are looking for ways to increase operational efficiencies in order to compete globally, especially with rising labor and materials costs," said Diaz Nesamoney, founder, President, and CEO of Celequest. "Celequest CPG Dashboards allow companies to empower front-line workers to manage their business proactively throughout the day by continuously analyzing critical business metrics and taking appropriate corrective action. This level of visibility and control can make a tremendous difference in a company's efficiency, which ultimately impacts the financial performance of the company."

Celequest CPG Dashboards can be personalized with the key metrics that are vital to each user's job responsibility, and these metrics can also be easily linked to departmental or company-wide metrics. Consistent measurement and monitoring of key metrics helps companies align the business at every level; KPIs on the front line can be directly related to mid-level management targets, which are aligned with targets at the executive level.

"Celequest allows companies to work off a consistent set of information, enabling companies to make strategic use of their information to improve performance at every level of the organization," added Nesamoney. "By providing visibility into a range of metrics, Celequest dashboards give a constant measurement of performance, so that companies can prioritize their activities to achieve their goals."

A free, 30-day trial version of Celequest Activity Suite that includes the CPG Dashboard templates is now available for download. To download the software, please visit: www.celequest.com/solutions/directmail_trial_reg.asp

About Celequest

Celequest is the leading provider of operational performance management solutions. Celequest delivers actionable information with operational dashboards and event-driven analytics, empowering executives to make decisions and take immediate action to improve their business operations. Critical application areas for the company's technology include demand visibility, inventory monitoring, continuous sales analysis, margin optimization and logistics monitoring, enabling faster response to a wide spectrum of critical business events. Celequest has been awarded the prestigious eWEEK Excellence Award in the category of Business Management: Analytics & Reporting, was named one of Intelligent Enterprise's 2005 "Companies to Watch" and has been a finalist for the Software & Information Industry Association's (SIIA) Codie Awards two years in a row. Celequest is a privately held company based in Redwood City, California. For more information about Celequest, please visit www.celequest.com.

Source: Celequest Corporation

CONTACT: Peter Galvin of Celequest, +1-650-637-2170, or pgalvin@celequest.com; or Leyl Master Black of Marketing Alchemist,
+1-415-378-6395, or leyl@marketingalchemist.com

Web site: www.celequest.com/

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