CeBIT 2011: Take Off to the Digital Enterprise - Software AG Launches New Process Solutions and its Cloud Computing Technology
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Dubai, UAE -- Software AG has announced a new positioning that will focus on software and solutions for enterprise business process management, presented during its participation at CeBIT 2011, the digital industry's biggest, most international event that was held in Hanover, Germany from March 1 to 5, 2011. This cutting-edge concept, based on independent process and integration platforms, enables businesses to overcome the limitations of conventional software applications. It delivers an unparalleled level of flexibility, scalability and rapid adaptation while maintaining the highest process quality. Software AG demonstrated its fully integrated product portfolio, for the first time since its acquisition of IDS Scheer, under the name Enterprise BPM and is establishing itself as the world's largest provider of this innovative platform technology.
Numerous new product innovations in business processes, integration, IT modernization and process intelligence underscore Software AG's claim to leadership in this technology sector. In addition, new products for master data management and complex event processing were presented at CeBIT and new IT trends such as cloud technology were integrated to add value for the customer. Software AG's cloud concept seamlessly connects new cloud solutions with established corporate IT. As an unlimited collaboration platform, it facilitates faster development and changes to business processes through the immediate participation of all participants.
Karl-Heinz Streibich, CEO of Software AG, said: "The transformation to a true 'digital enterprise' will be the business challenge of the next decade. Enterprise BPM, the implementation of a flexible process and integration layer across company departments, suppliers and partners, will be the key enabling technology. This transformation has already started and will radically change the way our customers do business. This market is growing dynamically and can propel Software AG into the top tier of global software vendors."
Marco Gerazounis, Senior Vice President, Software AG Middle East, said: "The Middle East remains a key growth market for Software AG and there are certainly exciting business opportunities for the Enterprise BPM in the region. With strong IT expenditure by both the public and private sectors and increasing awareness of the strategic advantages of cutting-edge enterprise IT solutions, we expect the market for the Enterprise BPM to continue to expand and evolve in the next several years. It has always been our goal to empower businesses in the region by providing enterprise IT solutions such as the Enterprise BPM that open new possibilities for our clients to boost their business performance and enhance their level of competitiveness."
To implement this strategy, Software AG has presented an array of product innovations, a fully integrated portfolio for business process excellence and a comprehensive cloud initiative. The goal: to support enterprise clients in optimizing their business process modelling and monitoring and to recognize and correct operational problems in seconds. This route leads to the fully digital enterprise, already advocated by key industry analysts, and already being prepared by innovation leaders in many industries.
Products - Innovative process and integration platforms enable the companywide networking of business processes and their management in real-time. Software AG introduced its new process and integration platform at CeBIT. It includes the complete integration of both the company 's new product groups, ARIS (for modelling business processes and real-time monitoring) and webMethods (business process management), as well as new components for complex event processing and master data management. Integration is based on the Model-to-Execute approach, which enables the transition of business process models into IT execution models based on a simple and clear methodology. The key feature is the integration of webMethods' monitoring of technical functions and ARIS's monitoring of business operations.
This will give customers a complete solution that covers the entire lifecycle of their business processes - from design to realization, execution and monitoring through to perpetual optimization. Software AG's traditional data management products have also been expanded and integrated with the ARIS product family. For example, the Natural programming environment now offers process-driven IT modernization with new functions for intelligent business processes and expanded process management capabilities.
Cloud initiative - "Software AG Cloud Ready" is the name for the company's cloud concept presented at CeBIT. With this new offering, the entire lifecycle of a business process will be cloud-enabled. The simplified collaboration between all stakeholders in a process is one key success factor that sharply improves cooperation between IT and business departments as well as between different levels of management and experts in and outside the company. The goal: adapting business processes faster in order to meet the market's constantly changing demands.
At its booth in Hall 4, D11, visitors experienced what excellent processes mean. The Reference Walk presented a tour of projects from Software AG customers who have achieved greater business success with the help of innovative software solutions. One example using the topic of Smart grids presented the intelligent use of power grids with the help of "smart" applications from Software AG.
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About Software AG
Software AG is the global leader in Business Process Excellence. Our 40 years of innovation include the invention of the first high-performance transactional database, Adabas; the first business process analysis platform, ARIS; and the first B2B server and SOAbased integration platform, webMethods.
We offer our customers end-to-end business process management (BPM) solutions delivering low Total-Cost-of-Ownership and high ease of use. Our industry-leading brands, ARIS, webMethods, Adabas, Natural, Centrasite and IDS Scheer Consulting, represent a unique portfolio encompassing: process strategy, design, integration and control; SOA-based integration and data management; process-driven SAP implementation; and strategic process consulting and services.
Software AG had revenues of Euros 1.1 billion in 2010 and has more than 5,600 employees serving 10,000 enterprise and public institution customers across 70 countries. Our comprehensive software and services solutions allow companies to continuously achieve their business results faster. The company is headquartered in Germany and listed on the Frankfurt Stock Exchange (TecDAX, ISIN DE 0003304002 / SOW).
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Software AG | Uhlandstraße 12 | 64297 Darmstadt | Germany
Detailed press information about Software AG including a picture and multimedia database are available under: http://www.softwareag.com/press
CeBIT 2011: Take Off to the Digital Enterprise - Software AG Launches Its Sales Drive with New Process Solutions and Cloud Computing
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