Camera/Service creates personalized advertising campaigns.
Press Release Summary:
Combining FotoZap camera and Picture Marketing Campaign Manager(TM) online service, Picture Marketing In-a-Box(TM) enables advertisers, brand directors, and event organizers to create, manage, and measure advertising campaigns. Companies use camera to take photos of individuals at sponsored events, trade shows, and retail locations. Online service combines photos with survey information supplied by each consumer, to build mini-advertising campaign around each photo.
Original Press Release:
Picture Marketing In-a-Box Unveiled at DEMOfall 2005
Picture Marketing System Allows Companies to Create Personalized Advertising Campaigns by Placing Individuals at the Center of the Ads
HUNTINGTON BEACH, Calif., Sept. 19 /-- DEMOfall Conference - Picture Marketing(TM), Inc. (http://www.picturemarketing.com/), an advertising technology company that turns personal photos into a new ad medium, today unveiled Picture Marketing In-a-Box(TM), a combined hardware and online service solution that brings the benefits of true one-to-one marketing to businesses of all sizes. Picture Marketing enables advertisers, brand directors, and event organizers to create, manage and measure advertising campaigns that seek to deliver a personalized brand experience by placing individuals into the heart of the advertisement.
With the Picture Marketing system, companies use a specialized camera to take photos of individuals at sponsored events, trade shows, and retail locations. An integrated online service then combines those photos together with survey information supplied by each consumer, to build a mini-advertising campaign around each individual's photo.
The technology can be implemented across a broad spectrum of applications. Automakers at car shows can take pictures of event attendees posed with the latest car models on display, and later mail ads featuring the individual's photo as an engaging reminder of their experience. Brand advertisers can use dozens of FotoZap(R) cameras at stadium events, in order to capture thousands of leads in a single day. Even on a small scale, retail business owners can offer special promotions via email or print ads, and send the coupons along with a photo of the patron's most recent visit.
"Advertisers are scrambling to find new ways to reach individuals and generate new sales leads. Picture Marketing is an innovative solution that grabs the attention of individuals by making them the star of the ads. Picture Marketing In-a-Box brings economies of scale and efficiency to this process that was never before possible," says Mable Yee, CEO of Picture Marketing. "Our all-in-one solution will not only create sales leads, but it also measures the success of the ad campaign by generating reports on how many photos were viewed online, forwarded to their friends, or redeemed if a coupon was connected to the ad."
Picture Marketing In-a-Box is a patented and highly automated all-in-one system, which includes the FotoZap camera and the Picture Marketing Campaign Manager(TM) online service to generate, administrate and quantify the success of advertising campaigns. One key component of the system is its survey capabilities, which empowers companies to gather valuable data about their brand and how their customers associate with it - from their likes and dislikes to demographics, and other pertinent information. Picture Marketing In-a-Box provides a truly measurable return-on-investment (ROI) for companies, and easily allows companies to deliver a variety of personalized ads -- via direct mail, online, or other creative outlets - that capture and engage individuals. It converts individuals into brand ambassadors as they forward the photo, together with the integrated brand message, to their circle of family and friends.
HOW IT WORKS:
When pictures are taken with the FotoZap camera, the photo subjects are handed a custom-branded card with a unique code printed on it. This code allows the consumer to access their photo (or photos) via a similarly branded Web site. When individuals log in to access their photos, they are asked a series of questions determined by the brand advertiser or event manager. Survey questions can gather demographic information, opt-in-preferences, brand impressions, and any other information the company wishes to gather. After completing the survey, they can view their photos and forward them to their friends, families and colleagues, furthering a brand's reach.
The Picture Marketing Campaign Manager software allows companies to view and track, in real time or after an event, all photos and data collected by photographers at the event. The software can generate reports on how many photos were taken, which photos were viewed by the consumer, how many were forwarded, and the number of unique visitors. The system houses the survey results along with each consumer's photo. Later, companies running the ad campaign can review the data and use it to send other highly-personalized ads that appeal to the specific interests of each consumer.
"Picture Marketing truly delivers one of the most elaborate kinds of one-to-one marketing that you can achieve. Our direct mail recipients are given a much higher caliber piece of literature appropriately setting Harman apart from its competition," says Chris Dragon, director of brand marketing at JBL.
Erik Hauser, president of Swivel Media and a renowned authority on the experiential marketing phenomenon, adds, "The Picture Marketing system just has a tremendous impact on the consumer. It's good at creating interaction with consumers. The technology the others have is not as strong, and we're constantly seeking ways to use it in the marketplace."
DEMOfall attendees will experience the system first-hand when they have their picture taken at the registration desk and throughout the three-day event, and then again when they access their photo online or come by DEMOfall Pavilion station #5 to see the system in full action. In addition, the Picture Marketing team will demonstrate the Picture Marketing In-a-Box system on-stage, live during the Wednesday afternoon session.
Availability and Pricing
Picture Marketing In-a-Box is available now, and starts at less than $500 per month for one system license and one FotoZap camera. For additional information about pricing and options, contact Picture Marketing at sales@picturemarketing.com or 949-623-9889.
About DEMOfall 2005
The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring and U.S. Robotics, helping them secure venture funding, establish critical business relationships and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit www.demo.com/ .
About Picture Marketing, Inc.
Picture Marketing(TM), Inc. is an advertising technology company that turns consumer photos into a new ad medium through its Picture Marketing In-A- Box(TM) system. Picture Marketing In-a-Box is a patented and highly automated all-in-one system, which includes the FotoZap(R) camera and Picture Marketing's Campaign Manager(TM) software, which are used together to create, manage and measure the success of advertising campaigns. Brand advertisers, and others looking to create personalized ads, can build mini-advertising campaigns around individuals' photos. Picture Marketing's patented technology has been used by Diageo, Budweiser, Chrysler, Nextel, and Starwood Westin Hotels through partners such as BBDO, Saatchi & Saatchi, Wunderman, GMR, Octagon and Swivel Media. Picture Marketing also designed and patented the world's first Internet photo booth. The company is privately-held and headquartered in Novato, CA. For more information visit www.picturemarketing.com/ .
Picture Marketing(TM), Picture Marketing In-a-Box(TM), Picture Marketing Campaign Manager(TM), and the Picture Marketing logo are trademarks of Picture Marketing, Inc, and FotoZap(R) is a registered trademark of Picture Marketing, Inc. All other trademarks are the property of their respective owners.
http://www.picturemarketing.com/
http://www.demo.com/
