Call Tracking Service quantifies effectiveness of campaigns.

Calltracks Feb 10, 2006

Press Release Summary:

Targeting media industry, Calltracks provides telephone tracking, advertising response, and income generated across entire media mix, quantifying most effective media channel. System monitors and reports call volume and outcome on 0800, 0845, 0870 non geo numbers and through online keywords from publication to conversion, providing detailed metrics of media sources and outcome of enquiries. All calls are routed through scalable carrier grade switch, which integrates with telecom setup.

Original Press Release:

"Calltracks" Launch This Week Ensures the UK's Lead in Europe with its Pioneering Media Reporting Technology

LONDON, February 3/ -- For the first time advertising and marketing agencies, clients and even publishers, will be able to quantify effectiveness of campaigns and track
across the entire media mix.

Calltracks is a revolutionary technology and software solution for the media industry which provides telephone tracking, advertising response and income generated across the entire media mix; quantifying the most effective media channel; highlighting performance, return on investment and intelligent future media planning. Knowledge and information are key to making the right media decisions and Calltracks can provide you with a clear advantage over your competitors whether pitching for business or evaluating your own.

Lord Leverhulme famously said "I know very well that half the money spent by my company on advertising is wasted. The problem is to find out which half." This is especially true with the advent of the Yahoo, Google, Overture pay per click advertising, along with call tracking, pay per call, cost per call and call measurement, the ability to integrate the customers who prefer to complete their orders offline as well as print media response into the equation has become imperative. Calltracks is revolutionary means to track all of campaigns on and off line from launch to evaluation, providing your company the full picture and hard facts of its most effective promotional mediums.

The Calltracks system monitors and reports call volume and outcome on 0800, 0845, 0870 non geo numbers and through online keywords from publication to conversion, providing detailed and accurate metrics of media sources and the outcome of enquires. All calls are routed through their highly scalable carrier grade switch which integrates fully with your own telecom setup. Reporting equally is as versatile with formats that are specific to your individual requirements ready to be imported to your existing software.

As well as customised applications such as outbound call tracking along with system administration, training, and 24-7-360 reporting, support and customer services, Calltracks also provide a range of services to agencies. These include a dedicated account manager, white label service, priority support and access to gold as well as platinum numbers. These services combined with the results of their campaigns prove their value to their clients.

Media Industry leaders such as Paul Graham, Charlie Parsons and Freud along with our seeding clients like Speedyreg.co.uk are hailing Calltracks systems as the most cohesive and useful evaluation tool to come to the market in a decade. Full testimonials and case studies are available online at www.Calltracks.com

Calltracks CEO David Carr is so sure of the system superiority in metrics and use of application that the company is offering the first ten 0870 national call rate numbers and full access to their reporting system at no charge.

Simply register online to create an account and enter the phone number that you would like your numbers to terminate at. Then simply put your new national numbers in to your adverts. Your trial will start on whichever date you specify. Your phone numbers will be ready for the day your advertisements are released, so that you can immediately start making full use of their tracking services.

For a presentation, demonstration or free system trial please contact our commercial sales team on +44(0)20-3199-9002 or email: systemtrials@calltracks.com For technical specification or requirements please contact our technical support team on +44(0)20-3199-9003 or email: support@calltracks.com