Business Software provides data access across organization.
Press Release Summary:
Alteryx v2.0 and Alteryx Enterprise integrated dataflow applications deliver data access, profiling, and transformation functions; fuzzy data matching; data parsing and reporting; geo-spatial mapping, and analytics. Software automatically pulls data from disparate content sources, transforms and organizes it into usable information, and presents it in intuitive manner. Application Programming Interface, Scheduling Manager, Command Line, and Web Wizard Publishing functionality is included.
Original Press Release:
SRC Extends the Reach of Business Intelligence Across Organizational Data with Alteryx(TM) 2.0 and Alteryx(TM) Enterprise
Alteryx Enterprise Empowers Corporate Data Users With Access to Critical Information - Driving Better Business Intelligence and Transforming Complex Business Data Into Actionable Information
ORANGE, Calif., July 10 /-- SRC, a leading developer of geographic business intelligence software, announced today the release of Alteryx 2.0 and Alteryx Enterprise, giving company data stakeholders from the C-level executive to the database administrator the ability to deploy complex data transforms and business rules across the entire enterprise. Alteryx is a completely integrated dataflow application containing superior data access, data profiling, data transformation, fuzzy data matching, data parsing, data quality, data reporting, geo-spatial mapping and analytics. A best of breed application, Alteryx combines the greatest functions of ETL, data quality and analytics for the business user seeking to employ business intelligence quickly and effectively throughout an organization.
"Alteryx allows VF Corporation's analysts and marketing group to access corporate data that was once untouchable and un-useable within the enterprise," said Pat Garvey, team leader for RFSM of VF Corporation. "With the addition of Alteryx and the Wizard functionality, VF Corp. is able to build business models for accessing enterprise data, helping us effectively plan and move inventory into the right locations, for the right retail consumer, at the right time, for higher sales and lower merchandise mark down and return rates."
The latest additions to Alteryx provides SRC corporate clients with the ability to develop content rich applications in an easy-to-use graphical user interface. With these enhancements, users can publish applications to their business users -- masking the complexity of business data processing, increasing the efficiency of the end user and providing access to data across organizations. These new additions include:
o Alteryx Wizard Application Builder: The Wizard functionality
enables the database administrator/power user to build applications
using all of the data management tools available in Alteryx,
providing relevant and rapid deployment of complex business rules
with content rich data. The power user is then able to seamlessly
deploy the application in an easy-to-use interface for the average
business user, increasing access to information and getting it into
the hands of people that can affect change within an organization.
o Alteryx Macro Builder: Macros provide Alteryx users the ability to
encapsulate business rules and processes to create standardized,
reusable single functions. With the Macro functionality, the power
user defines an automated process for routine data transformation
processes. Once the macro is defined, it can be shared among the
Alteryx power user community across the enterprise. These macros
allow users to streamline their application deliverables and build
best practices.
The addition of these new tools and capabilities enables the user to leverage their existing investment in Alteryx or their investment in current marketing, campaign management, business intelligence and CRM systems. Unlike other ETL tools, Alteryx does more than move data, it increases the quality of the data. By making data fit for its intended use and simplifying the information access process for the average user, Alteryx automatically pulls data from a variety of disparate content sources, i.e. operational data, point of sale data, demographic information, Census data, etc. It then quickly transforms and organizes the data into usable information and presents it in an intuitive manner turning content from insight into action.
The release of Alteryx Enterprise provides additional functionality, including:
o Application Programming Interface (API) -- Applicable with all
enterprise applications for real-time access
o Command Line -- Performs real-time and batch updates
o Scheduling Manager -- Manages sequenced or time scheduled updates
o Web Wizard Publishing -- Rapidly moves data centric applications to
the Web
o Run Command -- Launches any external applications in the Alteryx
dataflow process
"The close-nit relationships we have with our customers is a huge driving force behind our development team," said Amy Holland, vice president of product management for SRC. "We understand the challenges that our customers are faced with on a daily basis, therefore our drive is to amplify the value of the business user within an organization presenting data clearly, quickly, accurately and reliably to significantly reduce risks associated with making important business decisions."
About SRC
Founded in 1997 and headquartered in Orange County, CA, SRC gives businesses the insight they need to identify and capitalize on valuable new business opportunities before their competition. SRC's comprehensive suite of geographic business intelligence applications empowers all employees, from C-level executives to business users, to retrieve and transform data from multiple independent sources regardless of its format or country of origin into actionable intelligence. It's all done easily, quickly and reliably to help users attract new customers, increase sales and run their businesses more effectively locally, or around the globe. For more information, visit www.ExtendTheReach.com.
