Business Cards are optimized for double-sided printing.

Press Release Summary:



Designed for use with ink-jet, monochrome laser, and color laser printers, Clean Edge Two-Side Printable Business Cards feature clean, smooth edges that promote professional look and feel. Coating on both sides is optimized for acceptance and display of color graphics and clear text. Product may be used in conjunction with Avery Design and Print Online tool, which walks users through design process to help create unique and creative business cards.



Original Press Release:



Avery Dennison Introduces Clean Edge Two-Side Printable Business Cards



BREA, Calif., June 6 -- Avery Dennison Office Products Company has announced the introduction of new Clean Edge, Two-Side Printable Business Cards for ink-jet, monochrome laser and color laser printers.

"Our Clean Edge Business Cards offer clean, smooth edges for a more professional look and feel," said Jeff DeLeon, Avery Dennison Group Product Manager. "Our new Business Cards address a consumer need in the marketplace, namely providing backside printability on 'do-it-yourself' business cards."

Avery Clean Edge business cards have been optimized for ink-jet and laser printers by offering special coatings on both front and back sides for optimal color graphics, clear text and superior card performance.

The new business cards follow the successful launch of Avery Design and Print Online, the new online software tool, designed to be compatible with PCs, Macs and Linux systems. Avery Design and Print Online is a free web-based tool that allows consumers to create and print hundreds of Avery products without having to install or download any software.

"Avery Design and Print Online is a state-of-the-art enablement tool that makes designing and printing Avery Clean Edge business cards quick and easy from anywhere the consumer has internet access," said DeLeon. "Additionally, it walks the consumer through the design process to help them create unique and creative designs for both sides of the business card."

The new Avery Clean Edge business cards will be featured at the Customized Business Card and Label Center (Booth #116) at eBay Live!, eBay's annual community conference to be held this year at the Boston Convention and Exhibition Center, June 14-16, 2007.

In addition to Two-Side Clean Edge Business Cards, Avery Dennison will also feature Avery Wizard software for Microsoft (R) Office. Avery Wizard is a step-by-step guide to help users create hundreds of Avery products. eBay Live! attendees will be able to print their own Clean Edge Business Cards using Avery Wizard at the Customized Business Card and Label Center. Avery Dennison staff will be on hand to get people started.

Additional Avery products will be featured at the Avery Booth, directly across from the Customized Business Card and Label Center at Booth #117.

About Avery Dennison Office Products

Avery Dennison Office Products markets products under the well-known Avery brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at www.avery.com/ or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).

Avery and all other Avery brands and product names are trademarks of Avery Dennison Corporation. Mac is a trademark of Apple, Inc. All other brands are the trademarks of their respective owners.

CONTACT: Clay Doherty, +1-415-227-1150, ext. 13, clay@hollenbeckassociates.com, for Avery Dennison Corporation

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