Brother Gulf Unveils Latest Range of Wireless Inkjet Multi-Function Centres in UAE Market


Expansion of manufacturer's MFC line aimed at leveraging projected 7% growth of inkjet multi-function printer market by 2011

Brother Gulf, the Middle East subsidiary of Brother Japan, a global leader in the development and manufacturing of printing, communication and digital imaging products for homes and offices, has unveiled last night (October 19, 2010) seven new models of colour inkjet Multi-Function Centres (MFCs) for homes and Small Offices and Home Offices (SOHOs), in a launch ceremony held at The Address Hotel in Dubai. The expansion of the manufacturers MFC line is part of its aims to leverage the projected 7 per cent growth of inkjet MFP market by 2011. The event was attended by top Brother Gulf officials including Yuichi Tada, General Manager, Product Planning Department, Brother Industries, Ltd. and Isao Noji, General Manager, Sales & Marketing Department, Brother Industries, Ltd.; and representatives from the company's extensive network of distributors across the region.

The stylish and elegant new series consisting of DCP-J125, DCP-J315W, DCP-J715W, MFC-J220, MFC-J265W, MFC-J415W and MFC-J615W offers sophisticated designs and strengthened capabilities to print, fax, copy and scan, with wireless and wired network capabilities for easy sharing within the home and office. Ideal for home users, all new MFCs can print up to 1,200 x 6,000dpi resolution with a speed of up to 35ppm for monochrome and 28ppm for colour, print with Brother's Innobella ink and paper, and give users free access to downloadable templates from Brother's Creative Centre. In addition to Brother's strength in reliability, the new inkjet MFCs are capable of printing directly from or sending scanned images and documents to Apple gadgets with the free Brother iPrint&Scan application.

Speaking at the launch, Yuichi Tada said, "We are proud to announce the launch of these new models, which are proof of the major emphasis Brother places on research and development to be able to provide innovative new technologies that continue to expand the horizon for the printing industry."

"Our new inkjet MFCs integrate colour printing, copying, faxing and scanning into space-saving packages perfect for confined home and workspace. We are confident that these innovative new additions to our existing range of MFCs will gain positive reviews from regional customers," said Isao Noji.

Equipped with the 'Direct Print' feature, the new MFCs offer consumers the convenience of printing directly using flash memory drives and media cards, without the use of a PC. Individual features of the latest models include 'PictBridge' and USB direct print functions that allow direct access to photos and printing borderless photos instantly (for DCP-J715W and MFC-J615W); wireless-capability to print anywhere within the house and office (for DCP-J315W, DCP-J715W, MFC-J265W, MFC-J415W and MFC-J615W); and Automatic Document Feeder (up to 15 sheets) that makes high-capacity copying and scanning a swift job (for DCP-J715W, MFC-J415W and MFC-J615W). Additional functions incorporated across the newly-launched MFCs are hassle-free installation via Brother's Secure Easy Setup, Super G3 33.6kbps fax modem that completes fax transmission in three seconds, 3.3" colour LCD display, and capacity to convert documents to text editing documents.

"We are always working to provide our customers with the highest quality printing solutions that can cater to all their requirements in terms of quality, performance, eco-friendliness and cost savings. With the addition of these latest models, we are confident that there is one that will perfectly meet the needs of customers seeking a technologically-advanced MFC for their office or home use," concluded Shinji Tada, Managing Director, Brother Gulf.

About Brother International Corporation Gulf:

Brother International Corporation Gulf is a subsidiary of Brother Group, Japan, one of the global leaders in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises. The company's Middle East headquarters, with fully integrated sales, marketing and services capabilities, is located at the Jebel Ali Free Zone in Dubai. Brother International Corporation Gulf has authorized distributors across the region, including in the GCC countries, Levant region, Iran, and East, West and Central Africa. The core products of the company are Laser printers, Facsimile machines and Multi-Function Centres. Brother's product range also includes Labelling machines, Electronic Typewriters, Laminators, Stamp Creators, Home and Industrial Sewing machines and Industrial Embroidery machines.

For more information please contact:

CommuniGate Middle East

PO Box 66861, Dubai, UAE

Tel: +971 4 3988134

Fax: +971 4 3988137

Email: info@communigateme.com

Website: www.communigateme.com

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