Las Vegas, NV - Broadcast International (BCST.OB), a leading provider of digital signage services announced today the integration of Intel AIM Suite, anonymous viewer analytics (AVA) technology, into their Managed Media Services (MMS) platform. Intel® Audience Impression Metric (Intel AIM Suite) software suite provides anonymous, real time data to generate reports that furnish a clear and, accurate understanding of the overall audience. The data analysis also enhances the opportunity for marketers to fine-tune messages to viewers. End-users utilize AIM Suite data to tailor their marketing and communications efforts to develop the most effective message length and deliver it on the most effective day and time.
AVA's accurate, continuous research delivers precise analytics in real-time, giving media buyers a well-defined barometer of ad performance throughout an entire campaign. It eliminates the expensive field studies that rely on extrapolation and data sampling to provide a limited snapshot in time.