Bright Telecom India Launches Synchronica-Powered OGO Devices


Highlights:
o Bright Telecom India launches OGO devices powered by and bundled with Synchronica's award-winning mobile messaging infrastructure software
o OGO 0-77 Konnect and 0-78 Touch models deliver affordable push email, instant messaging (IM), and social networking for India's young professionals and consumers
o Handsets are based on the MediaTek platform and have been optimized for the fast-growing Indian market
o Launch demonstrates Synchronica's successful strategy of targeting device manufacturers and mobile operators in emerging markets with its mobile messaging software
o Full demo available at Mobile World Congress, Hall 2 Stand 2A35

GSMA Mobile World Congress, Barcelona, Hall 2, Stand 2A35, February 16, 2011. - India's Bright Telecom India Pvt. Ltd. today launches its new OGO O-77 Konnect and O-78 Touch range of handsets powered by Synchronica's Mobile Gateway to deliver push email, instant messaging, and social networking. Available immediately, the OGO handsets are being demonstrated at Synchronica's stand, 2A35.

The handsets enable India's 'On-the-GO' young consumers and prosumers to send and receive mobile emails and instant messages, receive status updates from social networking sites, and subscribe to live web feeds.

The OGO O-77 Konnect and O-78 Touch are both EDGE-enabled and optimized for the fast growing Indian market. Both devices are packed with enhanced features including a 3.2 megapixel camera, optical track pad, MP4 and RMVB video playback.

Both devices are based on the popular MediaTek platform optimized for Mobile Gateway to provide messaging services directly to the native clients found on the device. This unique approach delivers the best possible user experience with minimal memory footprint.

It enables these affordable devices to provide smartphone-like features and deliver the best possible user experience with negligible memory footprint.

Launched with a Leading Operator in India at an Aggressive Price Point With the service hosted in its own Indian-based data center, Bright Telecom India fully complies with strict lawful interception legislation recently introduced by the authorities in India. Alternatively, Mobile Gateway can also be deployed and hosted by local mobile operators, in their own data centers if required.

Synchronica has a strong and growing foothold in India with its affordable, white-labelled mobile messaging solution. In addition to Bright Telecom, the company has agreements in place with further two device manufacturers targeting the Indian market.

Synchronica also has live deployments with two large Indian mobile operators via its 2010 acquisition of email-to-SMS vendor Iseemedia.

A.P. Srivatsan, COO of Bright Telecom India, comments: "Our OGO range of handsets is aimed at young, on-the-go consumers and prosumers in India who want to be able to communicate with business colleagues, friends, and family via email, IM, and social networking communities while on the move."

"We chose Synchronica Mobile Gateway because it gives us a proven, scalable, and full-featured mobile messaging solution that can be branded by us and priced extremely competitively. The devices are being launched with a leading operator in India at an aggressive price point with a data and voice plan that is even more aggressive", Srivatsan adds.

Carsten Brinkschulte, CEO of Synchronica, says: "Our dual strategy of targeting both mobile operators and device manufacturers with the standards-based Mobile Gateway is continuing to bear fruit. Our partnership with Bright Telecom enables them to differentiate their OGO handsets by offering an addictive mobile messaging solution powered by Synchronica that will appeal to India's gadget-focused young people."

About Bright Telecom India

Started in April of 2006 by entreprenuers, Bright Telecom India Pvt. Ltd. is engaged in manufacturing, importing, and distributing products across the Indian subcontinent. It is one of the leading players in the Indian telecom products industry with a pan-Indian presence. It is a national distributors for several major players like and Aircel. The team at Bright Telecom India has sold more than four million handsets across the subcontinent so far. More information can be found at www.ogoindia.com

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.

Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.

Headquartered in England, Synchronica also maintains a development center in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visit www.synchronica.com

For more information, please contact:
Nicole Meissner
Chief Operating Officer
Tel.: +44 1892 5527 80
Mobile: +44 7977 2564 12
Fax: +44 1892 5527 21
nicole.meissner@synchronica.com

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