Bollard Cover facilitates outdoor, weatherproof advertising.

Press Release Summary:

AdShield is manufactured with stretch fabric that is weatherproof. Fitting 6 in. pipe bollard, product is designed to install over Ideal Shield bollard cover, and is sold as system including both bollard cover and AdShield or separately. It is available as interchangeable panels and in hundreds of designs including high voltage, wet floors, and safety equipment required warnings.

Original Press Release:


Detroit, Mich. - Unexpected advertising takes on an approachable, new form. Bollards with bollard covers have always been used to protect property, equipment and people and now can be used as an advertising vehicle. The AdShield is the newest form of outdoor advertising and is ideal for any company doing a promotion, advertising a latest product or in need of directional signage.

Made of stretch fabric that is weather proof, the AdShield fits a 6" pipe bollard. Designed to install exclusively over the Ideal Shield bollard cover, the AdShield is sold as a system including both the bollard cover and the AdShield or separately.

Imagine 1,000 people pass by a bollard every day, during a one month promotion 30,000 people would be reached through this unique, highly visible medium. Advertisers reach target audiences where it matters most - where the purchase decisions starts.

AdShield products include:

Custom AdShields - a four color printing process gives customers the flexibility to create dynamic messages to meet marketing and advertising goals. They are ideal for long term promotions, point of purchase selling and advertising.

Interchangeable AdShields - allow for standard designs for consistent branding with flexible interchangeable promotions and messaging. Interchangeable panels easily slide over an existing AdShield.

Risk Management & Safety AdShields - standard safety signage is necessary in all facilities. There are hundreds of standard designs to chose from including high voltage, wet floors and safety equipment required warnings.

About Ideal Shield

Since 1996 Ideal Shield, headquartered in Detroit, Mich., has manufactured bumper post sleeves, guardrail and handrail. Manufacturing operations take place at five facilities throughout the U.S. As the holder of 43 patents, and an additional seven patents pending, including the patent for the original Bumper Post Sleeve, Ideal Shield provides protection solutions to fit many facility needs. For more information, visit

Amanda Schmidke | Marketing Director | Ideal Shield
Phone: 313/551-2279 | Fax: 866/908-0218 | |

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