BASF's Terluran GP ABS Resin Is up to the Challenge


Just in time for spring cleaning

WYANDOTTE, MI - Open the windows and let the fresh air in.
After a long, cold winter, it is energizing to start the new season with warm breezes and the fresh scent of spring. In 2010, Hoover® vacuums, an industry leader in the cleaning category for more than 100 years, is introducing a new line of upright cleaners made from BASF's Terluran ABS resin.

Hoover® chose BASF's Terluran® GP-22 acrylonitrile butadiene styrene copolymer (ABS) resin for its new line of Hoover® WindTunnel(TM) T-Series upright vacuums due to the physical properties and excellent processing characteristics of the resin. The material has an exceptionally light natural color, which provides excellent color stability, colorability and color consistency. Terluran® ABS resin also provides high gloss advantages, so the end-use product looks like new after every use. BASF's Terluran® ABS is used as the base resin for all of the colored portions of the Hoover® WindTunnel(TM) T-Series cleaners.

"Hoover has been extremely pleased with the performance of Terluran® in the new product line. The use of a color concentrate along with a polymer of consistent color quality has been a benefit for us to reduce and improve our inventory management and has lowered our working capital," says Manny Flores, Sourcing Leader - Plastics for TTi FloorCare North America (parent company for Hoover).

Today, many appliances and consumer home goods are keeping up with color trends and customer demands, while maintaining reasonable inventories. "Terluran® ABS helps us stay on top of consumer trends with our machines and allows us to meet the needs of our customers in regards to color flexibility", says Stephan Stoll, Vice President of Operations for TTi FloorCare North America.

For a press photo, please click here:

http://www.basf.us/pressphotos/04-29-10_Hoover.jpg

BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than 50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

About Hoover®:

From the first Hoover® vacuum launched in 1908 to the WindTunnel T-Series(TM) family of bagless upright vacuums in 2009, the Hoover® brand continues a tradition of innovation through a comprehensive line of floor care products, including lithium-ion battery powered cordless vacuums, full-size, bagged and cyclonic upright and canister vacuums, carpet cleaners, hard-floor cleaners and central vacuum systems. Hoover® appliances and accessories are available at major retailers and independent dealers throughout the United States and Canada. For more information, visit www.Hoover.com.

For more information contact:

Kathy Dennis

BASF Corporation

Tel: (973) 245-6288

E-mail: kathy.dennis@basf.com

Kate Knox

Hoover

Tel: (312) 929-0506

E-mail: kknox@talktocurrent.com

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