BASF Introduces Joncryl® 1610 High Gloss Emulsion for Overprint Varnishes with Excellent Optical Clarity

WYANDOTTE, MI, May 12, 2009 - BASF, the market leader in resins and emulsions for the water-based ink and overprint varnish markets, is introducing Joncryl® 1610, a styrene-acrylic, non-film forming emulsion that exhibits high gloss and excellent clarity in overprint varnishes and can be used in many paper and paperboard applications.

The new product is a low VOC, HAP solvent-free, low odor emulsion. It is an excellent replacement for standard non-film forming emulsions.

"BASF is focused on providing our customers with superior products and guidance for the ink and overprint varnish industries," said Richard Grandke, Industry Manager for BASF Resins, Printing and Packaging in North America.

To learn more about BASF Resins, go to

For more information contact:

Bill Donnelly

BASF Corporation

Tel: (734) 324-6303


BASF - The Chemical Company. We don't make a lot of the products you buy.
We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of $17.5 billion in 2008.

For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas.

As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than 62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

Further information on BASF is available on the Internet at

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