BASF and Monsanto Team up for Co-Promotion of Headline on Seed Traits
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RESEARCH TRIANGLE PARK, N.C. and ST. LOUIS, June 29 / / -- BASF Corporation and Monsanto Company announced a co-promotional agreement today that will see each partner's sales force promote Headline(R) fungicide from BASF -- an ideal combination to help corn and soybean growers improve yields and manage risk.
"Today's agreement is significant for BASF and Headline," said Markus Heldt, Group Vice President, North America, BASF Agricultural Products. "We're seeing a lot of momentum for Headline fungicide driven by outstanding results from growers who applied Headline last year. This agreement provides another platform for us to take that message and share those success stories with even more corn and soybean growers."
The agreement, which covers marketing to corn and soybean growers nationally, recognizes that successful growers are looking for crop production system solutions that are proven to boost yield and reduce their risk.
"Monsanto is committed to delivering farmers high-yielding seed and trait systems. We believe the Headline co-promotion agreement provides us the opportunity to further enhance crop yields through disease protection," shared Ernesto Fajardo, Vice President of U.S. Crop Production for Monsanto. Although the delivery methods are different, seed traits and Headline fungicide, when used together, offer farmers preventative risk management protection to enable optimum yield production.
Under the agreement, Headline will be promoted in Monsanto's Roundup Rewards(R) program.
"Headline is the proven fungicide. In addition to the millions of acres applied over the past two years, Headline has proven to offer a yield advantage in over 5,000 on-farm field trials covering more than one-quarter of a million acres," said Andy Lee, Director, Business Operations, U.S. Crop Protection Products for BASF. "Corn growers rely on the outstanding disease control performance of Headline to protect the investment they make each season in seed traits." By preventing disease, Headline triggers Plant Health(TM) benefits that are apparent right up to harvest. Growers who use Headline in corn report more vigorous plant growth and stress tolerance advantages, such as better standability, improved harvestability, bigger ears and increased yields.
BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.(R)
With sales of 3,079 million euros in 2006, BASF's Agricultural Products division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF's Agricultural Products division is to be the world's leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at http://www.agro.basf.com/.
BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in North America and had sales of approximately $14.3 billion in 2006. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit http://www.basf.com/usa.
About BASF
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF's high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has over 95,000 employees and posted sales of 52.6 billion euros (approximately $66.1 billion) in 2006. Further information on BASF is available on the Internet at http://www.basf.com/.
About Monsanto
Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. For more information, please visit: http://www.monsanto.com/.
Always read and follow label directions.
Headline is a registered trademark and Plant Health is a trademark of BASF.
Roundup Rewards is a registered trademark of Monsanto Technology LLC.
Source: BASF Corporation
CONTACT: Pat Morrow of BASF Corporation, +1-919-547-2631, pat.morrow@basf.com; or Tami Craig Schilling of Monsanto Company,
+1-314-694-2247, tamara.j.craig@monsanto.com
Web site: http://www.basf.com/
http://www.basf.com/usa
http://www.agro.basf.com/
http://www.monsanto.com/
