Balli Implements Attunity to Further Improve Trade Profitability and Reduce Trade Risk

Attunity InFocus Provides a Highly Flexible Platform for Enhancing Visibility and Control Over Day-to-Day Operations

LONDON, Sept. 19 -- Attunity (NASDAQ:ATTU) a leading provider of enterprise-class software for application and data integration, and solutions in the new and fast growing Workplace Applications market, has announced that Balli Group plc, one of the world's largest privately owned commodity traders, has chosen and is successfully implementing Attunity InFocus, a flexible management workplace application platform to further improve the overall profitability of its trading deals.

Trading in commodities such as steel, in which Balli specializes, demands up-to-the minute information and having a clear and effective method of acting upon the many variables that can affect trade profitability. Key to the selection of Attunity InFocus for Balli was its ability to enable traders to quickly and easily see those variables along with other trading information in one view, share that information between teams and departments, and allow them to take immediate action when needed. It also allows a more pro-active, productive and effective method of monitoring and assessing each deal against pre-defined targets and trading limits -- thus reducing risk. The solution is highly scalable and has been designed to meet the evolving demands of the organization.

Implemented within weeks, the new solution integrates with Balli's existing systems. Attunity InFocus allows Balli's commodity traders, treasury, shipping and management teams etc. to work on a single platform that enhances visibility, effectiveness and analytical capabilities of its trading environment, allowing them to take more pro-active actions when needed, and subsequently improving business performance, profit and growth. The solution has been rolled out across Balli's London site.

"Balli selected Attunity following a rigorous assessment phase with the goal of improving further the performance of the organization," said David Spriddell, Group Finance Director, Balli. "We are using Attunity InFocus as a platform to innovate our organization by providing us with the capability to track, monitor, assess and most importantly take action and follow up on information in real-time, subsequently improving the profitability of our business."

Spriddell added, "This project has demonstrated that by careful selection of an experienced implementation partner who has a heritage in data integration, the choice of robust and flexible software, a concise project methodology and most importantly, a 'can do' attitude throughout the project team, it is possible to deliver successfully to a very rapid timeframe."

Andy Bailey, Vice President of Global Marketing, Attunity commented, "Commodity trading is a highly complex and fast moving business, and with so many external factors potentially influencing the profitability of trades, it can also be a risky one. Attunity InFocus, the market leading Workplace Application Platform, is the only solution that provides the level of visibility and subsequent control of activities to ensure consistent trade profitability. Implementing within weeks is an impressive feat and was achieved largely through the close working relationship we have with Balli. We look forward to working further with Balli and continuing to assist in the future."

About Attunity

Attunity is a leading provider of software for application and data integration, as well as solutions in the new and fast growing Workplace Applications market.

Using our software, companies can seamlessly and efficiently connect, transfer, join and stream to and from virtually any data source in real-time, and subsequently use that data to rapidly configure and deploy management- focused Workplace Applications. With successful deployments at thousands of organizations worldwide, Attunity has over 17 years experience of providing enterprise-class software, both directly and indirectly through a number of strategic and OEM agreements with global-class partners such as HP, IBM, Microsoft, Oracle, Business Objects and Cognos.

Listed on Nasdaq, and with a worldwide headquarters in Boston, USA, Attunity serves its customers via offices in North America, Europe, Middle East, China and Australia, as well as through a network of local partners. For more information visit us at

Nadia Boodram
+44 (0)208 834 3414

Jessica Latimer
(0) 208 834 452

Andy Bailey
+44 (0)118 975 3330

Source: Attunity

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