Automotive Tire handles varying road conditions.

Press Release Summary:




Intended for both passenger cars and CUVs, Toyo® Celsius® provides better ice and snow traction than typical all-season tire, yet offers convenience of year-round use. Variable tread technology results in asymmetric tire which has visibly different tread from inside-to-outside. Snow claws, located at base of outer circumferential grooves, help optimize deep snow traction while providing block rigidity for ice and wet traction. In addition, deep slush grooves help evacuate heavy slush and snow.



Original Press Release:



Toyo Tires® Introduces Celsius®, a Revolutionary New Variable-Conditions Tire



Delivering Year-Round Versatility and Winter-Weather Safety for Both Passenger Cars and CUVs



CYPRESS, Calif., -- Toyo Tire U.S.A. Corp. has brought year-round versatility and winter-weather safety together in one with Toyo(® )Celsius(®), the revolutionary new variable-conditions tire. Toyo Tires(®) created the new segment called "Variable-Conditions" in order to define the unique capabilities of this product.



Built for the varying road conditions that drivers may face, Celsius picks up where all-season tires fall short. It provides better ice and snow traction than a typical all-season tire, yet offers the convenience of year-round use and a 60,000-mile treadwear warranty*. For vehicle owners, this means year-round versatility plus winter-weather safety... all in one tire.



The new Celsius is for the many drivers, who for one reason or another, choose not to switch to winter tires when snow and ice hit the ground. It is ideal for people who live in states where they may drive to work in dry conditions, only to have a fast-moving winter storm leave snow on the roads for the commute home. It is also great for people who may live in an area below a mountain resort where they commute often for work or play. Parents will find Celsius convenient when equipping the car of a college-bound teen with new tires.



"Toyo Celsius is an upgrade for anyone expecting, or not expecting, to drive in ice and snow this winter on all-season tires," said Roy Bromfield, COO, Toyo Tire U.S.A. Corp. "The convenience and safety of Celsius is a tremendous benefit in today's busy world and answers the demand for hassle-free, one-stop solutions."



Independent third-party testing found Celsius stopped up to 31 feet shorter on snow and eight feet shorter on ice than a typical all-season tire.* The tire features the Three-Peak Mountain Snowflake like a winter tire which means it meets or exceeds industry-established snow traction performance requirements.



Variable tread technology results in an asymmetric tire which has a visibly different tread from inside-to-outside. Snow claws are located at the base of the outer circumferential grooves to help improve deep snow traction while providing block rigidity for better ice and wet traction. Deep slush grooves help evacuate heavy slush and snow from the tire for increased traction.



The Celsius family of tires includes Celsius(®) for passenger cars and Celsius(®) CUV for crossovers. In addition to a 60,000-mile treadwear warranty, Celsius qualifies for the Toyo Tires No Regrets Trial Offer* which ensures drivers are completely satisfied with their purchase. Learn more about the new Celsius family of tires that deliver convenience and winter-weather safety in one at ToyoTires.com/Celsius-tires.



*See toyotires.com for third-party testing, warranty and Trial Offer details.



About Toyo Tires(®)

Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for nearly 70 years.



The company offers a complete selection of premium replacement tires for nearly every make and model including light trucks, SUVs, high performance cars and luxury vehicles as well as the M-Line for commercial trucks.  Consumer product lines include the popular Open Country(®) tires for light trucks and SUVs; Proxes(®) ultra-high performance tires; Versado(®) tires for luxury passenger cars; Celsius(®) variable conditions tires; and the value line of Extensa(®) passenger car tires. Many of the tires are built in the United States at their state-of-the-art factory in Bartow County, Georgia.



For more information log onto www.toyotires.com and connect with the community at Facebook, Instagram, Twitter and Google+.



CONTACT: Jay Jones, TMC, 949-851-6313, jay.jones@tmcauto.com, Toyo Media Site:  http://media.toyotires.com/



Web Site: http://toyotires.com

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