Automated Remarketing Services optimize customer follow-up.
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Press Release Summary:
Designed to facilitate follow-up on missed opportunities, SecondApproach services automatically capture caller phone number, supply verified name and address, and send TARGUSinfo client's personalized direct mail piece to prospect within 48 hr. Companies can segment fulfillment based on call results and set up rules to send different follow-up messages based on actions taken by their prospects and customers. Solution also works with prospects who call in before/after business hours.
Original Press Release:
Gain Customers from Callers Who Don't Convert
New SecondApproach automated remarketing services from TARGUSinfo automatically follow up on missed opportunities
VIENNA, Va., May 16 -- Most companies have a gaping hole in their customer-acquisition strategy when consumers call them but do not convert: they never identify these interested consumers and never have a chance to follow-up. SecondApproach services from TARGUSinfo provide a solution for closing prime prospects while they are still warm.
SecondApproach services automatically capture the caller's phone number, supply a verified name and address, and within 48 hours send the TARGUSinfo client's personalized direct mail piece to the prospect . for instance, a "thank you for getting in touch" note with a discount offer. The automated contact information capture saves customer service agents' time and guarantees accuracy.
"Every marketing department, regardless of industry, is under intense pressure to improve accountability and productivity," said Adam Sarner, Principal Research Analyst for Gartner. "Showing a return on investment must be considered for any automated marketing technology, so solutions that directly increase response and conversion rates carry heightened value."
SecondApproach services also allow companies to segment fulfillment based on call results. Businesses can set up rules to send different follow-up messages based on actions that their prospects and customers take. For example, callers who received mailers in the previous 30 days can be temporarily removed from the follow-up queue automatically.
With SecondApproach services, companies can enhance any record with demographics or profiles to enable segmentation for follow-up marketing. TARGUSinfo provides digital printing services, so every mailer can include variable replacement that tailors each piece to individual prospects and customers.
"Marketers are pouring tens of millions of dollars into driving new customer acquisition, but often miss the opportunity to identify and re-engage interested consumers that fail to convert on an initial call," said Paul McConville, Director of Consumer-Facing Services for TARGUSinfo. "Also, speed is increasingly critical for companies seeking to take advantage of consumer interest. Many companies have a window of seven to 14 days to capitalize on a consumer who's making a purchase decision. SecondApproach services enable companies to identify previously unknown prospects and to re-engage with a customized message from our clients while these prospects are still warm."
Follow-up with SecondApproach services also works with prospects or who call in before or after business hours. Instead of losing these prospects, companies can automatically send them a "sorry we missed your call" mailer.
About TARGUSinfo
TARGUSinfo is the leading provider of On-Demand Data(SM) services for consumer-facing businesses. Its unique identification, verification and location services enable retailers, call-center operators, telecommunication providers, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.
