austriamicrosystems and BeeDar Technology Present the BDUR-002 RFID Reader, BeeDar's Newest Mid Range UHF RFID Gen 2 Device


The "SimplyGen2" AS3990 and AS3991 are innovative UHF RFID reader ICs that have been enabling customers worldwide through a faster time to market, low complexity, high level of integration, and outstanding application support.

Unterpremstaetten, Austria (October 20, 2008) - austriamicrosystems (SWX:AMS), a leading global designer and manufacturer of high-performance analog ICs for communications, industrial, medical, and automotive applications, in partnership with BeeDar Technology, is pleased to announce the release of the latest BDUR-002 mid-range UHF RFID reader. This is the first in a range of EPC Class 1 UHF Gen 2 readers by BeeDar, all of which will incorporate the low power, low cost AS3990 UHF RFID "SimplyGen2" reader IC.

austriamicrosystems' AS3990 and AS3991 UHF RFID Gen 2 reader ICs, co-developed with IDS, are the first in a line of a low power, low cost integrated reader solutions, positioned to make their customers' lives easier through the integration of key elements whilst retaining flexibility.

The AS3990/91 "SimplyGen2" is a single chip, EPC Class 1 Gen 2 UHF reader IC. Ideally targeted for power - and cost-sensitive applications, the AS3990 sports the industry's lowest power consumption and lowest cost BOM. It includes an EPC Class 1 Gen 2 protocol engine for fast time to market, and is available with an integrated power amplifier to further reduce the BOM (bill of material). Its unique programmable features enable a single product device that is world-wide shippable. Its simplicity is emphasized with only 32 registers to enable full RF, filtering, and protocol control, while maintaining simplicity in implementation.

"BeeDar's development of UHF Gen 2 readers for the complete spectrum of applications aligns with the ability of the AS3990/91 to meet all requirements from short to long range reader solutions" says Kambiz Hayat-Dawoodi Business Manager Wireless at austriamicrosystems. "Our alliance with austriamicrosystems strengthens our commitment to a low power and low cost RFID reader market that fulfils the current demand of the RFID industry," added Tony Saye, President and CEO of BeeDar Technology. "Complementing austriamicrosystems' AS3990 reader chip, our new BDUR-002 reader is the second in a series of forthcoming readers with a variety of interfaces including USB, TCP/IP, Weigand, I2C, UART, and RS232C, which provide easy integration with host systems."

The AS3990 and AS3991 is available in a QFN 64 9x9 mm package and is specified for -45° to 85°C. More information is available at http://www.austriamicrosystems.com/RFID/AS3990/91

About austriamicrosystems
austriamicrosystems is a leading designer and manufacturer of high-performance analog ICs, combining more than 25 years of analog design capabilities and system know-how with its own state-of-the-art manufacturing and test facilities. austriamicrosystems leverages its expertise in low power and high accuracy to provide industryleading customized and standard analog products. Operating worldwide with more than 1,000 employees, austriamicrosystems focuses on the areas of power management, sensors & sensor interfaces, portable audio and car access in its Communications, Industry & Medical and Automotive markets, complemented by its Full Service Foundry activities. austriamicrosystems is listed on the SWX Swiss Exchange in Zurich (ticker: AMS).

About BeeDar
BeeDar Technology, founded by experienced Silicon Valley entrepreneurs and engineers, is a leading provider of ASIC, Device, and System in the fast growing wireless communication arena. The company has developed many RFID solutions for the next generation of RFID applications. The company has great relationships with the solution and device providers. The founder and key engineers of the company have many years of experience in the RFID business with the development of ASIC, tag, card, transponder, sensor, reader, solution, and security systems.

For further information
austriamicrosystems AG
Technical Contact
Mark Dickson
Tel: +43 (0) 3136 500 5916
Fax: +43 (0) 3136 500 5420
mark.dickson@austriamicrosystems.com
www.austriamicrosystems.com

BeeDar USA Office
Sales Contact
Reilly Sun
Tel: +1 408 866 3192
Fax: +1 408 866 3193
sales@beedar.com
www.beedar.com

BeeDar Asia Office
Sales Contact
Crystal Chen
Tel: +866 6 505 2969
Fax:+886 6 505 3989
sales@beedar.com
www.beedar.com

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