For AccuWeather, AT&T Content Acceleration Service Provides More Efficient Delivery of Weather- Related Content to Mobile Devices
DALLAS - AT&T* today announced that delivery of dynamic content, such as social media and shopping cart data, is getting even faster with two cloud-enabled additions to the AT&T Content Acceleration suite. By teaming with CotendoÂ® to add their Search Engine Optimization and Cloudlet(TM) offerings to the AT&T Content Acceleration suite, the company is helping business customers solve content distribution challenges.
The company also announced that AccuWeather, a company that provides up to the minute weather reporting, is using the Cloudlet module of the AT&T Content Acceleration service to improve response times without buying and maintaining additional servers. In recent years, AccuWeather has experienced tremendous growth in both the volume of users and the variety of information requested from mobile devices. Many of these devices come equipped with built in global positioning systems (GPS) that request very specific locations for weather, which tied up AccuWeather's whole network, while slowing down the time it took to get updates.
With the addition of the Cloudlet module, requests for updated weather information can now be made within a larger local geographic area, eliminating the need to travel back to headquarters for the latest forecast. As a result, update requests to headquarters have declined by 75 percent, and AccuWeather is now providing near real-time response important to its users.
As businesses continue to experience an explosion in the distribution of digital content and spending on digital goods - a PricewaterhouseCoopers report(1) estimates global consumer spending on digital goods at $25 billion in 2010, and projects spending to reach $280 billion by 2014 - AT&T is using the intelligence of its global network to help ensure the instantaneous deployment, delivery and support of massive amounts of data and video.
"The ability to deliver localized information that our customers need while not flooding our entire infrastructure was paramount to providing consumers with real-time access to weather-related news and updates," said Jon Porter, engineer and member of AccuWeather enterprise architecture team. "With the Cloudlet module of AT&T Content Acceleration service, our transaction times have improved, without forcing our company to buy and maintain more servers."
"Businesses are seeing an increasing need to deliver richer and more dynamic content to web customers," said Sam Farraj, Assistant Vice President of AT&T Digital Media SolutionsSM. "Simultaneously, their customers are showing little or no tolerance for waiting to see that content delivered. By delivering content quickly and more targeted via the AT&T network, AT&T Content Acceleration is the perfect bridge between a company and its customers," he said.
New Content Delivery Solutions from AT&T
Flexible and easy to deploy, the Cloudlet module extends website functionality and increases speed. The Cloudlet module can make decisions on features such as geography, devices, and request routing. By teaming with Cotendo, AT&T is deploying this new Content Acceleration feature which enables new classes of capabilities, and applications to be delivered globally and controlled in real-time.
AT&T Content Acceleration also includes a monitoring service that offers detailed reporting and alerts for most major search engines. This technology helps business to access detailed information on potential troubles, and address them before they occur. The Search Engine Analytics module from Cotendo delivers crucial web site information, so issues that could impact a site's search engine visibility and rankings, and by extension its traffic and profitability can be pinpointed and corrected. Using this module allows the web sites to function with fewer glitches and faster content. Businesses using the AT&T Content Acceleration Search Engine Analytics module experience more clicks and higher conversion rate. As a result, customers have better experiences, which can increase loyalty to the site.
AT&T Digital Media SolutionsSM strategy is to deliver rich media to any device, and transform the way these services are used by its clients, providing the best end user experience and reducing the cost of delivery and helping to maximize revenue streams. The AT&T Content Acceleration service helps to increase site performance and decrease the amount of time it takes for a web page to load.
For more information on Content Delivery solutions from AT&T visit, www.business.att.com/enterprise/Portfolio/content-delivery.
(1) InternetRetailer.com, Visa buys digital payment specialists PlaySpan for $190 million, February 2011.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseÂ® and AT&T ?DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNEÂ®magazine.
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Â© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. Cotendo is a U.S. registered trademark of Cotendo Inc. Cloudlet is a trademark of Cotendo Inc.
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