Ask Those Who Know: Oracle BI Applications on Teradata Deliver Big Value

eBay significantly accelerates Business Intelligence time to value and enhances business insight with Oracle BI Applications on Teradata

SAN DIEGO - Companies running Oracle Business Intelligence (BI) applications on Teradata platforms are experiencing significant acceleration of business value, according to Teradata Corporation (NYSE: TDC), the world's leading analytic data solutions company focused on Integrated Data Warehousing, Big Data Analytics, and Business Applications.

Shared Teradata and Oracle customers cite the benefits of leveraging Oracle BI Applications' lower deployment and implementation costs with the ability to combine BI Applications data with other data to get a truly integrated view of their business via the Teradata warehouse platform. Users say that Teradata is a highly effective platform on which to run Oracle BI Applications.

"At eBay we significantly accelerated our project time-to-value by implementing Oracle BI Applications on Teradata," said Rajeev Guliani, Senior Manager, Enterprise Applications and Software Development, eBay. "The established technical integration between Oracle BI Applications and Teradata allows us to deliver the required reporting and analytics to our end users, while achieving our primary goals around customer satisfaction, case resolution, consistent processing, consolidation of systems and service excellence. We are also able to combine this data with other information in our Teradata warehouse to provide broader business insight and value across eBay."

Like eBay, other Teradata customers are realizing the benefits of combining the pre-packaged Oracle BI Applications with data across the enterprise as part of their overall analytics strategy. Many companies, for example, see value in integrating detailed sales transaction data from operational systems such as retail point-of-sale or telco billing systems with summarized financial data contained in the ERP system to better understand buying patterns. Others are integrating call center, sales force automation and direct channel sales data with online sales information to improve customer growth and retention, sales forecasting and territory management.

One global consumer services business is using its Teradata platform to integrate multiple call center and customer service applications with Oracle Service and Oracle Contact Center Analytics. This integration enabled development of a customer care solution that helped increase customer loyalty by furnishing representatives with detailed, consistent information and recommended actions. These insights improved the company's ability to best serve customers' immediate needs while increasing overall trust and customer satisfaction. This project went from design-to-launch in a matter of months and successfully produced corporate-certified metrics while consolidating thousands of reports into a handful of dashboards. The accelerated time to deployment empowered the company to quickly meet over 80 percent of business requirements; the remaining requirements will be addressed in the project's next phase.

"Rajeev said it well. eBay is one of many companies finding that the Teradata platform is a great fit for running Oracle BI applications," said Darryl McDonald, executive vice president of applications, business development and CMO, Teradata. "We see growing interest with global leaders such as Bouygues Telecom, LexisNexis, SunGard Availability Services LP and many others who want to take advantage of the best-of-breed solutions Oracle and Teradata have to offer. They are realizing the benefits of integrating the data from Oracle's BI apps with other data warehouse information for faster BI deployment across departments and lines of business. Companies looking to improve their data management and analytics can easily see the benefits of improved time to value and the ability to uncover new insights by integrating data across organizational silos."

Oracle BI applications optimized for Teradata deliver ERP and CRM analytics with pre-defined reports and dashboards, and pre-mapped data sourcing from Oracle ERP systems like Oracle E-Business Suite, Peoplesoft and JD Edwards, as well as Oracle Siebel CRM.

Oracle BI applications are engineered by Oracle to run natively on the Teradata database platform. Oracle BI Enterprise Edition (OBIEE), a key component of the Oracle BI Applications solution, takes advantage of over 100 Teradata native functions and utilities to provide users with peak performance. Resource-intensive queries are shipped to the database and kept off the middle tier, reducing data duplication, network traffic and improving query performance.

The Teradata and Oracle alliance is dedicated to providing optimized integration of Oracle Business Intelligence and data integration technologies on Teradata's data warehouse platform family. Teradata's commitment to the alliance is focused on ensuring that mutual customers realize optimal BI performance. Joint engineering teams collaborate to ensure integration and optimization from Oracle BI applications on the powerful Teradata platform.

Teradata's professional services organization has deep expertise in deploying and optimizing Oracle BI applications and OBIEE solutions on Teradata. Teradata professional services consultants leverage Oracle and Teradata expertise as well as best practice knowledge in the areas of data migration, data management, BI solution development and analytical application support.

The momentum around the use of Oracle Business Intelligence technologies with Teradata has led to the recent launch of a Teradata-Oracle Business Intelligence Community of Interest group. This group will meet at the October 2011 Teradata PARTNERS User Conference, the premiere data warehousing conference. Teradata will also be available for discussions at the 2011 Oracle Open World conference.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services empower organizations to integrate, analyze and profit from data for competitive advantage. Visit for details.

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Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries


Teradata Corporation

CONTACT: Mike O'Sullivan, Teradata Corporation, +1-937-242-4786,

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