Arab Potash Deploys Estarta's Business Intelligence System

Amman - Estarta Solutions, the leading regional IT provider and innovator, in cooperation with the Arab Potash Company (APC), has concluded successfully the implementation of the Business Intelligence (BI) solution.

Based on Microsoft SharePoint and SQL Server, Estarta's BI solution aims at providing the APC with a centralized database; that captures and analyzes data, and issues reports spontaneously. The system also seeks to link the database to the concerned departments to assess progress, boost productivity, and increase the work efficiency of the sales & marketing department.

"The BI solution will help us unify the way we explore data and provide the required information through info sharing environment; that can be easily used by the administrative sections to analyze the overall performance and take strategic decisions to solidify our company's competitiveness". Head of APC IT Department, Rami Malkawi, said.

"Moreover, the employees at the sales and marketing department will be able to save their time and effort in retrieving information and this will facilitate work and increase our sales". Malkawi added.

In addition to its ability to perform data analysis and comparison processes and issue reports, tables, and charts, the BI system enjoys high levels of comprehensiveness and flexibility which satisfy the Arab Potash Company's future visions and plans to strengthen its global market share.

Mr. Husni Khuffash, Microsoft Jordan Country Manager, added: "Microsoft BI tools were implemented by our strategic partner Estarta to enable Potash business to have better insights about the performance and profitability, making them able to take the right decisions based on a realistic data-connected view. The power of integration in Microsoft technologies and our strategic partnership with Potash ensured the customer attains the best return on their investment while maintaining the best integrated user-experience possible".

On the other hand, Estarta's Acting CEO, Samir Abu Nemeh, said, "The Business Intelligence enables the company's decision makers to timely access the right information, and transform it into insightful knowledge and smart decisions to improve the performance management. Additionally; it could be merged seamlessly with systems and multiple-data sources in the company's infrastructure. "

Abu Nemeh added, "We are keen to deploy our technical capabilities and programming expertise to assist Arab institutions to develop their work. As a pioneering regional company in this field that understands the needs of the various sectors, Estarta is committed to improving the BI system which includes tools and practical applications designed for carrying out planning and integration operations, issuing reports and balanced score cards, performing analysis, and managing basic data."

It is worth mentioning that Estarta Solutions, which has a qualified expertise in designing and implementing e-services, provides technical and practical software solutions that advance the efficiency of institutions and increase their productivity.

For more information about the company, visit:

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