Company Will Showcase Apriva POS™ Universal Application, Mobile Commerce Offerings
Scottsdale, AZ – Apriva, the leading provider of end-to-end wireless transactions, gateway services, and secure information solutions, announced that it will exhibit many of its new innovations at the Western States Acquirers Association (WSAA) 2013 Annual Conference, scheduled for October 8-9 at the Hyatt Regency Hotel in Burlingame, CA. Among the solutions that will be displayed include its Apriva POS™ Universal Application, which allows merchant services providers to deliver compliance and feature updates to disparate terminal families simultaneously, as well as AprivaPay™ Plus, its full-featured mobile commerce application. Apriva will be located at booth 18 throughout the exhibition.
“Apriva has always been considered a leader in delivering technology that expands the capabilities and reach of merchant services providers,” said Stacey Finley Tappin, the company’s senior vice president of sales and marketing communications for North America. “The Western States conference is the perfect venue to showcase our most recent technologies, and demonstrate how they can tangibly improve operations and profitability for our channel partners and their merchants.”
Apriva’s Universal Application significantly improves the delivery of compliance and feature updates to point-of-sale terminals. The application has a common interface and functionality across multiple terminal families and communications technologies, simplifying what was once an expensive and cumbersome process. Through small push updates delivered at settlement time, merchant services providers can update combinations of dial, wireless and IP terminals in less than five minutes, compared to current methods which may take as much as 40 minutes for dial terminals. Merchants can receive these updates without taking their terminals offline, mitigating any disruption to their business.
In addition, Apriva will demonstrate its AprivaPay Plus mobile commerce solution at the WSAA conference. An intuitive, user-friendly application, AprivaPay Plus turns iOS and Android devices into mobile point-of-sale terminals, enabling merchants to process card-based payments, as well as record cash-based sales. Merchants can set sales tax rates and incorporate tipping right into the app, providing convenience for customers, and ensuring that all income is properly recorded and distributed. AprivaPay Plus also incorporates an integrated search feature that facilitates specific transaction retrieval, as well as an easy-to-use configuration tool that allows merchants to leverage bar codes and images to create specific inventory groups to expedite sales. AprivaPay Plus can be white labeled by financial institutions, merchant services providers and retailers, enabling these businesses to easily deploy their own branded mobile payment acceptance solutions into the marketplace.
The market-leading provider of wireless payment gateway services in North America, Apriva offers a broad portfolio of secure mobile commerce solutions. Its proprietary wireless security protocol, AprivaTalk™, is recognized as among the most robust encryption technologies in the payments industry. In addition, Apriva maintains relationships with more than 30 payment processers in North America, along with all leading wireless providers. Apriva currently works with some 850 merchant acquirers and Independent Sales Organizations (ISOs) across the United States and Canada.
Founded in 1999, Apriva is the leading provider of end-to-end wireless transactions and secure information messaging solutions that meet the exacting security and reliability requirements of financial services providers, government entities and public service sectors. Through its two operating groups, Apriva Point of Sale (POS) and Apriva Information Security Systems (ISS), the company offers customers fully-managed, end-to-end, security solutions that incorporate hardware, software, network infrastructure and management tools. For more information, visit www.apriva.com.
Parallel Communications Group