Applications Processor delivers 10 hr of 720p HD playback.

Press Release Summary:



Based on ultra-low-power GeForce® core, which is fully OpenGL ES 2.0 and Microsoft Direct3D® Mobile compliant, NVIDIA® APX 2500 enables intuitive 3D user interfaces and high-definition video on connected Windows Mobile phones. Device includes connectivity and media acceleration technologies required to enable Web 2.0 applications, from web browsing and social networking to GPS and mapping applications.



Original Press Release:



NVIDIA Introduces APX 2500 - The World's Lowest Power, High-Definition Computer on a Chip



New NVIDIA Applications Processor and Microsoft Windows Mobile Combine to Enable Smartphone 2.0

BARCELONA, Spain, Feb. 11 /-- MOBILE WORLD CONGRESS 2008 -- NVIDIA Corporation, the world leader in visual computing technologies and inventor of the GPU, today introduced NVIDIA(R) APX 2500, a breakthrough applications processor that enables intuitive 3D user interfaces and engaging high-definition video on connected Windows Mobile phones. The APX 2500 applications processor delivers an unprecedented 10 hours of 720p HD playback-an industry first for video quality and power consumption on a mobile device, as well as stunning HD camcorder and ultra-high-resolution photo imaging capabilities.

"This is the dawn of the second personal computer revolution," said Jen-Hsun Huang, president and CEO of NVIDIA. "Technologies are converging in amazing mobile devices, that have all of the rich, visual capabilities of a modern PC-from watching movies and making video calls to surfing the web and playing 3D games. The APX 2500 combined with Microsoft(R) Windows Mobile, will make the next generation of smartphones our most personal computer."

NVIDIA has worked closely with Microsoft on the development of APX 2500, marking a significant milestone in a long-term relationship that has seen the companies share a passion for making interaction with technology more visual and instinctive across multiple platforms. The combined engineering efforts of the two companies will ensure that next generation versions of the Windows Mobile operating system will harness the capabilities of the APX 2500 applications processor across challenging multimedia use cases.

"Microsoft is dedicated to providing people true mobile freedom, so that they only need to carry one device for both communication and entertainment," said Todd Warren, corporate vice president of Microsoft's mobile communication business. "We are delighted to work with NVIDIA to offer our users an amazing visual experience on the next-generation Windows Mobile phones."

The NVIDIA APX 2500 applications processor, which is the culmination of 800 man years of engineering, delivers:
-- The industry's first HD (720p) playback and capture capability for handheld devices.
-- A new ultra-low-power (ULP) GeForce(R) core that is fully OpenGL ES 2.0 and Microsoft Direct3D(R) Mobile compliant and the lowest power 3D hardware solution available for acceleration of intuitive 3D user interfaces.
-- NVIDIA nPower(TM) technology, enabling over 10 hours of high-definition video playback and up to 100 hours of audio -- more than four times the audio playback of the latest touch-screen phones.
-- The connectivity and media acceleration technologies required to enable the latest Web 2.0 applications, from effortless web browsing and social networking to GPS and mapping applications.

The NVIDIA APX 2500 applications processor is sampling today with key customers and will enter into full production by the end of Q2 2008. For a live demonstration of the APX 2500 applications processor, please visit NVIDIA at Mobile World Congress 2008 in Barcelona, Hall 1, Booth # 1C34.

For more information on the NVIDIA APX 2500 applications processor, please visit: http://www.nvidia.com/apx2500

NVIDIA Corporation
NVIDIA is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce(R) products, the professional design and visualization market with its Quadro(R) products, and the high-performance computing market with its Tesla(TM) products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit http://www.nvidia.com/.

NVIDIA, the NVIDIA logo, GeForce are trademarks and/or registered trademarks of NVIDIA Corporation in the United States and other countries. Other company and product names may be trademarks of the respective companies with which they are associated.

NVIDIA APX 2500 Development Platform Partners
(in alphabetical order)

ARM
"ARM and NVIDIA have developed a long-standing relationship around our high performance MPCore(TM) technology having licensed the ARM11(TM) MPCore processor in 2005 and more recently the Cortex(TM)-A9 MPCore processor, and it is good to see that this has come to fruition in the launch of the APX 2500," said Eric Schorn, VP Marketing, processor division, ARM. "The ARM11 MPCore processor enables NVIDIA to provide the performance and bandwidth required to deliver an outstanding user experience, with the low power consumption demanded by handheld devices."

Atheros
"We are pleased to be the exclusive provider of mobile Wi-Fi technology for NVIDIA's extraordinary new APX 2500 platform. Atheros ROCm mobile solutions provide infrastructure-class Wi-Fi performance to enable faster, higher quality downloads of audio and video content supported by NVIDIA's breakthrough platform, said Sam Endy, vice president and general manager of the mobile wireless business unit for Atheros. "Our ROCm solutions feature the industry's lowest power consumption, along with the highest throughput for mobile WLAN, to extend battery life and significantly increase the amount of downloads and talk time between charges in a new class of mobile devices made possible by the APX 2500."

Infineon
"We are pleased that NVIDIA has chosen to use our HSDPA modem technology XMM6080 for their smartphone platform," said Dominik Bilo, Senior Vice President and head of Sales and Group Marketing of the Communication Solutions business group with Infineon. "The high integration level and very low component count leads to an outstandingly small footprint and lowest power. Both characteristics fit precisely into this target segment and fittingly complement the APX 2500."

Murata Electronics
"We are very excited about enabling wireless connectivity with our modules on NVIDIA's next generation processor platform," said Mehul Udani, Director of Business Development for Wireless Modules for Murata Electronics North America. "Murata's advanced wireless module technology enables very small form factor and low power solutions. These modules are designed and optimized to rapidly create complex wireless technology in mobile handhelds. Partnering our most advanced technology with NVIDIA's leading processor platform will result in world-class mobile platforms."

NXP
"NXP is excited to be working with NVIDIA to provide the power management technology for the development platform of the APX 2500," said Alex Kengen, Marketing Manager for Portable Power Solutions at NXP Semiconductors. "NXP's ultra-small, programmable single-chip power management unit, PCF50626, will offer NVIDIA highly-efficient power consumption from highly integrated power supply generation to battery management across challenging and complex use cases."

Planet9
"Planet 9 Studios is the leading provider of 3D city data and software products for navigation, tracking, and visualization applications and devices, and as such we work with high quality, high resolution city models as we seek to make personal navigation a more immersive experience," said David Colleen, CEO at Planet 9 Studios. "We're very excited about the technology that NVIDIA is bringing to the mobile space as it's delivering the kind of smooth visuals that we have only seen before on powerful desktop computers. Personal navigation devices equipped with this technology will deliver an outstanding visual experience -- just keep your eyes on the road!"

Siano
"Siano is proud to be part of NVIDIA's leading platform for multimedia and communication-rich devices", said Ronen Jashek, VP marketing for Siano Mobile Silicon. "The SMS1010 is the only true, ubiquitous solution that enables live mobile digital TV on-the-go, providing DVB-H, DVB-T, T-DMB and DAB, thus becoming a perfect companion solution to the APX 2500. We are excited to have been chosen by NVIDIA for this leading mobile platform."

Synaptics
"We are proud that our ClearPad touch interface solution has been selected for NVIDIA's revolutionary development platform," said Francis Lee, president and CEO of Synaptics. "This interactive touchscreen leverages our core technology shipped in over 400 million devices worldwide and enables intuitive control over the expanding amount of multimedia content that is available on today's mobile devices."

TAT
"NVIDIA and TAT are working together to showcase the possibilities for graphically advanced user interfaces," said Charlotta Falvin, CEO of TAT. "Using NVIDIA's APX 2500 applications processor with industry leading OpenGL ES 2.0 and OpenKODE technology, TAT has enhanced their TAT Kastor(TM) engine and TAT Cascades(TM) product to utilize advanced hardware features and performance. TAT has been working with NVIDIA for many years to deliver customer solutions for mobile devices."

Wolfson Microelectronics
"Wolfson is excited to be working with NVIDIA to provide the audio solution for the development platform of the APX 2500 as part of its AudioPlus(TM) strategy" said Nat Edington, VP of Marketing for Wolfson Microelectronics. "Wolfson's low power, high performance dual-interface CODEC, the WM8753, will enable NVIDIA to offer longer battery life, enhance the end user experience with Hi-Fi quality audio, and provide handset designers freedom to innovate with superior audio routing and signal mixing capability."

CONTACT: Andrew Humber of NVIDIA Corporation, +1-408-486-8138, ahumber@nvidia.com

Web site: http://www.nvidia.com/

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