Mutual Fund Companies Grow Their Financial Advisor Channel with Prioritized Leads
TORONTO - Angoss Software Corporation (Angoss) (TSX-V: ANC) and Meridian-IQ Inc. today announced a strategic partnership to bring the latest and most innovative predictive analytics solutions to mutual fund and other companies selling through the financial advisor channel. Angoss' proven predictive analytics solution is combined with Meridian-IQ' industry-leading advisor database to deliver targeted and prioritized financial advisor prospect leads. Companies can now better grow and optimize their channel sales and marketing strategies based on the profiles of their best performing advisors.
The FundGUARD(TM) predictive analytics solution from Angoss, together with Meridian-IQ's industry-leading advisor database, enables sales and marketing organizations to easily target and access the most relevant, and best performing, groups of financial advisors for their particular business. "Distribution excellence is required to win in today's marketplace. Combining Meridian-IQ's broad, deep market insight and data with the sales intelligence obtained from data mining and predictive analytics within a client's environment enables companies to target those advisors that will be most receptive to their offerings," said Bill Sheldon, Chief Solutions Officer of Angoss Software. "This kind of scientific approach to selling is crucial in today's hypercompetitive market."
The solution has already been implemented at a number of leading mutual fund companies who are looking to grow their market share and assets under management (AUM). These companies are using targeted and prioritized prospect lists to identify new advisors that have similar characteristics to their current best advisors. The solution is fully automated and integrated with Customer Relationship Management (CRM) systems so that prospect lists are automatically refreshed and delivered to the appropriate stakeholders on demand.
"Our new integrated offering is a tremendous asset to those companies selling to and through the financial advisor channel," commented Craig Katz, SVP of Institutional Sales at Meridian-IQ. "Together, we help these firms be more strategic and effective with their client relationships and channel prospecting efforts."
Companies can now more effectively and strategically grow and optimize their financial advisor channel for AUM growth in the highly competitive mutual fund distribution industry.
About Angoss Software Corporation
Angoss is a global leader in delivering predictive analytics to businesses looking to improve performance across sales, marketing and risk. With a suite of desktop, client-server and in-database software products and Software-as-a-Service solutions, Angoss delivers powerful approaches to turn information into actionable business decisions and competitive advantage. Angoss software products and solutions are user-friendly and agile, making predictive analytics accessible and easy to use. Many of the world's leading financial services, insurance, retail, health care and information communication and technology organizations use Angoss predictive analytics software products and solutions to grow revenue, increase sales productivity and improve marketing effectiveness while reducing risk and cost. Headquartered in Toronto, Canada, Angoss has offices in the United States and United Kingdom. For more information, visit www.angoss.com.
About Meridian-IQ Inc.
Meridian-IQ is the premier tool for marketing, selling and understanding the Advisor marketplace. It is a next generation sales and marketing workflow engine incorporating the deepest and most accurate advisor database, time management tools and business planning software.
Meridian-IQ launched in March 2010 by industry experts who have spent over two decades marketing to, selling to and analyzing Financial Advisors. The executive team recognized that there was a need to create solutions that combine the best-in-class database of Advisors with applications that make it easier to identify and work with the Advisor community. Meridian-IQ believes in constant innovation, industry leadership and intently listening to clients. The company is based in Clifton, New Jersey. For more information, visit www.meridian-iq.com.
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ANGOSS Software Corporation