Anchor Blue Retail Group, Inc. Selects Oracle® Retail Stores Applications to Enhance Customer Service and Drive Higher Sales
Specialty Apparel Retailer to Help Streamline Returns Process for Customers and Tackle Fraud with Oracle Retail Returns Management Solution
NRF 97th ANNUAL CONVENTION & EXPO, NEW YORK, 14-JAN-2008 05:00 AM Anchor Blue Retail Group, Inc., which operates Anchor Blue stores, a specialty retailer of juniors and guys apparel and accessories, and is licensed to operate Levi's/Dockers Outlet by MOST, has selected Oracle® Retail stores applications to help increase customer intimacy, make more profitable sales and reduce fraudulent returns in its over 250 stores in the United States and Puerto Rico. The specialty retailer will implement Oracle Retail Point-of-Service, Oracle Retail Central Office, Oracle Retail Back Office and Oracle Retail Returns Management.
Privately owned by Florida-based Sun Capital Partners, Anchor Blue has recently embarked on a strategy to expand into a national chain. Already with a strong presence on the West Coast, the retailer now has stores in 12 states following its recent entrance into new markets in Georgia and Florida. Anchor Blue recognized the need to support its growth strategy with best-in-class technology solutions at the store level that can help provide a superior customer shopping experience for customers and bolster profits for the business.
"We place a significant emphasis on providing our fashion conscious customers with the latest trends, freshest styles and a great overall shopping experience in our stores," said Mike Caldera, Anchor Blue Retail Group's Vice President of Information Technology. "Our long-standing, strategic relationship with Oracle Retail has delivered significant value to our business and we believe that this new investment in their point-of-sale and returns management applications will be equally successful."
In selecting Oracle Retail Returns Management, Anchor Blue Retail Group is on the cutting edge of addressing a significant issue facing the retail industry today. According to a 2006 National Retail Federation study, return fraud costs retailers $9.6 billion annually. Oracle Retail Returns Management will help Anchor Blue Retail Group process returns easily and accurately across all its stores through real-time return authorizations that screen for returns fraud by analyzing return behavior and identifying specific return patterns. This will allow the retailer to simultaneously reduce fraud and improve customer service.
Anchor Blue Retail Group's selection of Oracle Retail stores applications is an important next step in the retailer's efforts to transform its business by laying the internal foundation of supply chain, logistics, merchandising, IT, corporate finance and human resources to ultimately improve the store experience. The specialty retailer has already implemented a broad selection of Oracle Retail merchandising and planning applications to help build better visibility into the supply chain and renew focus on its core customers.
"Anchor Blue Retail Group's transformation efforts have the retailer poised for success as the business looks to grow and expand into a national chain," said Duncan Angove, General Manager and Senior Vice President, Oracle Retail. "We are pleased to build on our proven track record of working together to deliver additional value to Anchor Blue through their implementation of Oracle Retail stores applications."
About Anchor Blue Retail Group, Inc.
Anchor Blue Retail Group, Inc. is an affiliate of Sun Capital Partners, Inc. It operates Anchor Blue stores, a specialty retailer of juniors and guys apparel and accessories since 1981, and is licensed to operate Levi's/Dockers Outlet by MOST. Anchor Blue Retail Group, Inc. is based in Ontario, California and currently runs 252 retail locations in 31 states and Puerto Rico. More information about Anchor Blue is available at www.anchorblue.com.
About Oracle Retail
Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers - enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world's leading retail companies, including 20 of the top 20 retailers worldwide, to transform the economics of their businesses.
About Oracle
Oracle (NASDAQ GS: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at www.oracle.com
Contact(s):
Kevin Ruane
Oracle
+1.650.506.6610
kevin.ruane@oracle.com
