Alticast, Strategy & Technology and UniSoft Demonstrate Interactive TV Applications for ATSC at NAB 2015

Companies Leverage ATSC to Enable Broadcasters to Deliver new Interactive TV and Advertising Applications

BROOMFIELD, Colo. and LONDON — Alticast, Strategy Technology (ST) and UniSoft are partnering to demonstrate how the companies combined technologies enable broadcasters to deliver ATSC Interactive applications by overlaying graphics onto their video content.  This combined tool set and complete framework brings together TV and web technologies to give broadcasters the means to deliver a new generation of iTV services and advanced advertising applications. The demonstration will take place at ST (N1122) and Alticast's booth (N1223), April 13-16, at the Las Vegas Convention Center.

This joint demonstration takes advantage of the triggers provided in ATSC that enable broadcasters to synchronize applications with programming content.  The demonstration includes an Alticast enabled set-top box (STB) running the company's TV Ready User Agent (TVRUA), which provides a robust browser and application life cycle control for managing applications.  S&T's tools insert ATSC triggers into recorded and live content, and Alticast has integrated the ability to recognize these triggers and facilitate the launch of web-based HTML5 applications.  These applications can be delivered from web servers to the screen providing a broadcast solution for interactive TV.

S&T's new OnScreen Publisher and the Alticast TVPlay application store can be used by application developers to create, manage, monitor and release applications for broadcaster use.  These web-based applications can provide interaction to the viewer, and collect input response so results can be aggregated and reported back to the broadcaster.  Tablet and mobile interactions can also be designed as part of the application.

UniSoft has worked together with S&T and Alticast to produce a complete turnkey solution, which is being made available to the broadcast stations for creating and delivering interactive applications. Reality TV voting, campaign polling and advertising call-to-actions are examples of the types of interactive applications broadcasters could deploy. 

"The new iTV capabilities of ATSC are huge for broadcasters who are eager to offer a more interactive TV experience for viewers and advertisers," said John Carlucci, CTO of Alticast U.S.  "Together with our partners S&T and UniSoft, we are showing broadcasters how our joint solution enables them to take advantage of ATSC to deliver a range of interactive TV and advertising applications."

"We are delighted to be working with Alticast to bring this demonstration to NAB. The use of OnScreen Publisher and our trigger insertion toolsets has enabled us to provide a compelling demonstration of the interactivity that ATSC makes available to broadcasters," said Adrian Fowkes, Engineering Director at Strategy & Technology.

Interactive application on broadcast TV is a great way of enhancing viewing and generating additional revenue for the stations.  It is a pleasure to work with Alticast and S&T on this endeavor, " said Guy Hadland, CTO of UniSoft Corporation.

About Strategy & Technology

Strategy & Technology (S&T) is an independent software company providing development and deployment of interactive multi-screen systems using standardized technologies such as DSM-CC, MHEG-5, HbbTV, HTML 5 and CI Plus. S&T solutions include carousel generation and playout, middleware engines, and interactive multi-screen applications for TVs, tablets, smartphones, PCs, games consoles and digital media players. S&T operates internationally with offices in London (UK), Boulder (Colorado, USA) and Hong Kong. For more information on S&T, please go to

About UniSoft

UniSoft® Corporation is a software company which specializes in the provision of broadcast, development and testing tools specific to interactive TV standards. UniSoft is the US sales representative for S&T and a number of other companies.

UniSoft's primary focus is the US cable and broadcast industries. Specifically we support CableLabs' specified iTV standards OCAP and ETV-EBIF. We also offer a turnkey solution for creation and signaling of HTML5 applications for US terrestrial broadcasters.

About Alticast

Alticast develops advanced end-to-end, multi-screen solutions to enable service providers to quickly and cost-effectively deliver TV Everywhere services, ensuring every consumer a reliable and innovative TV experience. Alticast's extensive solution offerings consist of STB software, CAS/DRM, Smart UI/UX and Cloud Server, based on non-proprietary software like HTML5, RDK and GEM. Alticast's unique solutions bring new levels of TV interactivity required by service providers and consumers across the globe to deliver personalized and compelling content securely over broadcast, broadband and mobile platforms. With over 46 million devices deployed worldwide, Alticast is the most deployed solutions provider in the digital television industry. The publicly traded company was founded in 1999 and is headquartered in Seoul, South Korea, but also has major offices in Amsterdam, Netherlands; Wroclaw, Poland; and Broomfield, Colorado. For more information, visit and read Alticast's blog, TV Ready Forum, at




Melissa Baltz


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