Alpha Software Launches New Partner Program


For the First Time, VARs, Integrators and Consultants can enter the booming field of online database development easily and affordably

Complimentary Software Provided to Qualified Applicants

BURLINGTON, Mass., Dec. 6 - Alpha Software Inc. has announced a new Partner Program that allows VARs, System Integrators and Consultants to resell Alpha Software products and develop with award winning Alpha Five database application tools, including the new Alpha Five Version 7.

"We knew the demand for Version 7 would be strong, since it is optimized for the thriving web-based database market," says Richard Rabins, Co-Chairman of Alpha Software. "With thousands of advance leads, we saw that there was enough demand to feed, grow and sustain a strong reseller base. So, we made a major, permanent shift in our go-to-market strategy and are setting up a full- scale partner program."

To ensure partners' success, the Alpha Software Partner program includes many of the most important program elements, including:o Pre-qualified sales leads with the ability to claim accounts,o Dedicated live and online technical support for Partners,o Deal registration that provides for pre-sale discounts and protected accounts,o Free product and market training to help get partners up to speed quickly,o Free and discounted Not For Resale copies for internal and employee use,o Joint promotions and easy-to-follow MDF and co-op participation,o Access to sales tools, success stories and reviews from top rated publications,o Plus much more.

Creating a partner program is a significant step for Alpha Software, with over 20 years of relational database experience and over one million customers.

As an incentive for potential partners to investigate the opportunity, Alpha Software is providing $349 NFR copies for FREE to qualified applicants during the entire month of December.

The new Alpha Five Version 7 release provides VARs, System Integrators and Consultants the ability to enter the booming field of online database development easily and affordably. "With Alpha Software, a partner can develop custom web applications at a small fraction of the time compared to PHP, ASP or .NET. No time consuming code-just point, click, and publish. Add a customer's data to the web, build complex database projects in days, not months-win the bid and finish in less time below cost," says Theresa Johnston, the Partner Program Manager.

Getting in on the partner ground level with PC Magazine's 2005 Editor's Choice database, and its designed "pro-partner" program, are all compelling reasons for VARs, Integrators and Consultants to consider co-promoting the Alpha Software applications. Additional details and the program application can be found at Partners.AlphaSoftware.com, by calling Theresa Johnston at (617)484-3587 or by sending an e-mail requesting partner info to Vars@AlphaSoftware.com.

For more information on Alpha Five Version 7, visit http://alphasoftware.com/products/a5v7/Top_New_Features_in_Version_7.asp

About Alpha Software Inc.

Alpha Software Inc., headquartered in Burlington, Massachusetts, has been creating award winning relational database applications renowned for their ease-of-use for more than 20 years. The company was founded in 1982 and has in excess of one million customers. For more information, please visit http://alphasoftware.com/about/releases.asp

U.S. Contacts:

Personal phone/web demos are available to the press along with review copies and a detailed reviewer's guide.

Richard Rabins
Alpha Software Inc.
Phone: (781) 229-4500 x22
Cell: (617) 838-4488
Richard@alphasoftware.com

For Alpha Software:
Paul Nastu
PJ Writing Group
Phone: (970) 212-4703
pnastu@pjwritinggroup.com

Source: Alpha Software Inc.

Web site: http://www.alphasoftware.com/

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