Airwide Unveils High Performance MMS Products to Help Mobile Operators Get the Picture
Share:
Operators to capitalize on fast-growing subscriber demand for rich media using AirMessenger MMSC, AirMessenger Router for MMS and AirGate MMS
BURLINGTON, Mass. and READING, England, May 1 // -- Airwide(TM) Solutions today unveiled three new additions to its family of multimedia messaging service (MMS) products -- AirMessenger Multimedia Messaging Service Center (MMSC), AirMessenger Router for MMS and AirGate MMS -- that will help operators meet growing user demand for rich media messaging. The Airwide MMS products are the industry's performance leaders offering the highest MMS message throughput, the greatest message type flexibility (application to person (A2P), person to application (P2A) and person to person (P2P)) at the lowest cost.
MMS is becoming increasingly important to mobile operators, and MMS traffic and revenues are growing rapidly. According to Portio Research, MMS traffic worldwide doubled from 13.9 billion messages in 2005 to 27.26 billion in 2006. This volume will continue to increase, fueled by the increasing number of applications that drive MMS traffic of all types (A2P, P2A and P2P), the continued reduction in price per MMS message, and the growing number of MMS-compatible handsets in use. However, operators' traditional MMSC infrastructures -- originally designed for low volumes of P2P traffic -- are unable to handle the high MMS traffic volumes generated by applications, resulting in user dissatisfaction, increased churn and lost revenues. Moreover, these legacy infrastructures weren't built to easily scale, forcing operators to over-buy expensive capacity to meet growing demand.
The Airwide family of MMS products are unique in addressing this market need for high-performance solutions that support multiple message types. These products also represent a further step in addressing mobile operator requirements for Mobile Messaging 2.0 design goals of independently scalable messaging components that support multiple messaging types and enable rapid deployment of revenue-generating applications.
"With demand for mobile data applications such as MMS exploding, critical investments in infrastructure must be made to ensure a high quality of service and reliability," said Godfrey Chua, research manager for IDC's Wireless and Mobile Infrastructure Program. "This is essential for service providers looking to accelerate the growth of data revenues, reduce customer churn, and at the same time, maximize operational efficiency."
Airwide helps mobile operators meet this growing demand with AirMessenger MMSC, AirMessenger Router for MMS and AirGate MMS, which provide the scalability and flexibility to handle the bandwidth and high-volume demands of sending pictures, videos and other rich media to and from mobile devices. While supporting all forms of MMS traffic (A2P, P2P and P2A), these solutions also enable mobile operators to rapidly deploy and manage mobile marketing campaigns.
"With our MMS solutions, operators can unleash the full MMS potential of their networks, maximizing the value of their content and delivering high- quality mobile marketing campaigns," said Patrick Lopez, vice president of product management for Airwide Solutions. "AirMessenger MMSC, AirMessenger Router for MMS and AirGate MMS let mobile operators embrace next-generation Mobile Messaging 2.0 infrastructures that let them capitalize on new revenue opportunities, scale with market demand and cut costs while managing multiple application vendors."
Sending pictures worth a thousand words
AirMessenger MMSC reliably delivers and stores MMS messages. AirGate MMS enables operators to connect third-party applications and services to the network quickly and affordably, while protecting operators' networks and their subscribers. AirMessenger Router for MMS intelligently routes MMS messages to improve the user experience and system efficiency. The flexibility of Airwide's MMS products enables them to be deployed as a high-performance P2P or A2P MMSC, or both, and AirGate MMS can be co-located or deployed separately.
AirMessenger MMSC allows operators to scale MMS service offerings independently within the infrastructure. Doing so allows them to reduce costs by not over-buying capacity in other areas of the infrastructure that don't need it. AirMessenger MMSC has more throughput capacity capable of handling thousands of MMS messages per second and minimizing delays while enabling operators to quickly roll out differentiated services. Using standards-based interfaces (3GPP, OMA, etc.), the product offers full support for service innovation and proven integration with third-party products, helping operators differentiate themselves quickly and affordably.
AirMessenger Router for MMS allows operators to route messages in an environment where multiple MMSCs coexist. AirMessenger Router for MMS also allows for virus detection and filtering for MMS messages.
AirGate MMS is a messaging gateway that provides affordable connectivity and management of MMS traffic. With AirGate MMS, operators can simplify management of thousands of connected value-added service providers (VASPs) delivering everything from ringtones to videos.
Built on the principles of the Fusion architecture
These Airwide products are designed to comply with the principles of the company's Fusion tiered architecture, which breaks monolithic messaging infrastructures into tiers, including: storage, access and delivery, control, and application. Airwide's product portfolio addresses each of these tiers through scalable components that support multiple messaging types. Instead of purchasing functionality they don't require, operators can independently scale what they need such as control (AirGate MMS) or storage and access (AirMessenger MMSC).
Pricing and availability
The Airwide MMS products are available immediately and are priced according to system requirements.
About Airwide Solutions
Airwide Solutions is the innovation leader in next-generation mobile messaging infrastructure and applications. Its products allow more than 80 wireless operators in 46 countries to deliver and manage the millions of mobile messages their subscribers send every day. With a history of industry firsts -- including the first text message ever sent and the introduction of the first SMS router and A2P MMSC -- the company continues to pioneer new technologies. Airwide's open Fusion architecture offers mobile operators more revenue options and a practical pathway to Mobile Messaging 2.0, while giving subscribers more messaging choices.
Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific and Africa. For more information about Airwide Solutions, please visit www.airwidesolutions.com.
Source: Airwide Solutions
Web site: www.airwidesolutions.com/
