7-Eleven Finds Convenience with SAP

Largest Retail Chain Store in United States Achieves Success With Demand Management Solutions from SAP

NEW YORK, Jan. 14 -- Demonstrating ongoing leadership in providing innovative solutions to retailers worldwide, SAP AG (NYSE:SAP) today announced that 7-Eleven, Inc. has extended its agreement for demand management solutions from SAP. The announcement was made at the National Retail Federation (NRF) 97th Annual Convention and Expo, being held in New York, NY, January 13-16.

As the largest chain store in the United States with close to 5,500 franchised and company-operated stores, 7-Eleven faces similar pricing and product availability challenges as other retailers. Demand management solutions from SAP better position 7-Eleven to make competitive decisions on pricing for its store products.

"Responding appropriately in today's fast-paced environment is critical," said Scott McCombs, senior director for merchandise intelligence, 7-Eleven. "We selected the business solution from SAP because it provides us with a way to make better decisions faster."

Demand Management Solutions from SAP: Achieving a Retailer's Needs
Demand management solutions from SAP enable retailers to achieve their financial objectives while delivering a credible, consistent and competitive shopping experience to their customers. With demand management solutions from SAP, customers can automate and use a unified demand approach that will create a best-run business.

"Retailers around the world are increasingly looking for demand management platforms to help them predict shopper behavior and improve financial performance across all the major retail workflows -- from inventory to assortment planning to full lifecycle pricing," said Scott Langdoc, VP of Research and Business Leader for IDC's Global Retail Insights. "We expect nearly 80 percent of retailer application deals in 2008 will include demand management functionality."

Based on the SAP NetWeaver® technology platform, the demand management solutions from SAP are designed to deliver end-to-end decision support for pricing, promotion and markdown business decisions. Retailers can strategically manage the full pricing lifecycle on an integrated and extensible technology platform.

"Retailers are faced with a complex environment where consumers are smarter and more demanding," said Verlin Youd, senior vice president, Global Trading Industries, SAP AG. "Our retail experience has allowed SAP to provide retailers with solutions that address their current and future needs. Retailers that have embraced demand management solutions from SAP have seen a return on their investment within 12 months."

SAP solutions for retailers can be seen at the NRF show, at booth number 1601.

About SAP® for Retail
SAP is the leading provider of application solutions for the retail industry. SAP helps retailers of all sizes to understand, anticipate and inspire their customers, employees and shareholders by delivering results. The SAP® for Retail solution portfolio provides specific solutions for retail companies in the food, fashion and hardlines businesses. The solution portfolio consists of building blocks that cover the areas of merchandising (including demand management -- price, promotion and markdown optimization); store operations (including a portfolio of POS solutions); supply chain, finance and human resources. SAP allows companies to implement solutions in a step-by-step approach, and provides an easy, cost-effective means to connect information across the business. (Additional information at http://www.sap.com/retail).

About SAP
SAP is the world's leading provider of business software*. Today, more than 43,400 customers in more than 120 countries run SAP® applications -- from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver® technology platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com/)

o SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

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Source: SAP AG

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