Zone4Play and Two Way Media Intend to Turn the Winner Channel Into an Independent Betting Operator
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WILMINGTON, Delaware, September 18-- Zone4Play, Inc. ("Zone4Play" or the "Company") (OTCBB: ZFPI.OB -News), a leading developer of gaming technology and Two Way Media Ltd, a leading interactive television company, announced their intention to form a privately held company to house their consumer betting brand, "The Winner Channel".
The Winner Channel platform has been operating in the UK for a year and has launched services on TV, the mobile and on the internet - providing customers opportunities to be on all platforms from a single account. In its first year of operation the platform has established a strong presence in the UK market. It operates own brand and white label gambling services for leading UK media companies including ntl:, the Sun Newspaper, Channel 4, Five, Teletext and Flextech Television, among others.
The two companies have used the previous 12 months to establish the technical and commercial infrastructure necessary to operate cross platform products. The new vehicle intends to capitalize on this, focusing on high end entertainment TV betting, using the television as the primary means of acquiring customers that can then be monetized through its other platforms. The two founding companies have deemed the first year of operations a major success, with over 30,000 users registering at a customer acquisition cost of less than $25 per user - proving the use of TV as rich marketing medium for gambling products.
"The Winner Channel is poised for tremendous growth" commented Shimon Citron, CEO and Founder of Zone4Play, "The combination of the two companies' unique technology and distribution channels, together with the forthcoming changes in UK gaming legislation puts Winner in a prime position to dominate the nascent TV betting market".
Jean de Fougerolles, CEO of Two Way Media feels that "with consumers growing wary of the hazy elements of traditional CallTV, the transactional TV industry needs to either move towards more transparent skill based games or clearly regulated betting propositions. This partnership will allow the company to meet the growing demand from the UK's leading broadcasters and content owners for innovative and entertaining betting products designed for a mass market.
Press Contacts
Anna Landon, PR manager, Two Way TV +44(0)7958-537-857 anna@twowaytv.com
Rinat Rond, Zone4Play/MiXTV Press Officer, +972-3-575-5778-112 rinat_r@koteret.com
About Zone4Play:
Zone4Play, a leading developer of interactive software and technology for the betting and gaming industry, delivers cross-platform solutions that are built for mass participation on gaming. Zone4Play is a software and technology provider to UK bookmakers, online gaming operators, betting exchanges and to US cable, satellite and hospitality service providers, delivering online solutions, mobile solutions, interactive TV solutions and participating SMS-TV solutions. Zone4Play works with industry giants such as British Telecom, Coral Eurobet, Betfair, Five (UK), cablevision and Lodgenet.
For more information visit Zone4Play.com, the content of which is not part of this press release.
About Two Way TV
Two Way TV offers broadcasters, programme-makers and DTV networks the widest range of interactive TV and mobile to TV products and services available in the world. From award-winning creative and pre-production services through to interactive software solutions, Two Way TV's clients and partners include the biggest interactive broadcasters today.
Successes include designing and building many of ITV's flagship services including; Pop Idol, the Premiership and Champions League Football. More recently, Two Way TV helped ITV go interactive on cable TV for the first time with X Factor and This Morning and is a major games supplier on ITV Play. It has built cross platform services for the BBC including their interactive news services and a number of CBBC games. Other major shows have included, Test the Nation for the BBC, Big Brother for Channel 4, Sky Sports' Beat The Pundits and numerous formats for Flextech Television, Cartoon Network, Endemol and others.
Two Way TV's widely-deployed Ark(TM) system and Simcast(TM) platform enables viewers to join in live with their favourite programmes by red button or by phone. They can answer questions, cast votes or predict what's about to happen onscreen. In the UK, Two Way TV's platforms have been licensed to the BBC, Sky Sports, Channel 4, Flextech, Turner, Discovery, MTV, Ascent Media, NTL, Telewest Broadband and many others. Two Way TV also has its own games channel carrying its own games and branded games from major names like Who Wants To Be A Millionaire and Deal or No Deal. Two Way TV's games are distributed by broadcasters and networks worldwide and are now available in over 11 million homes.
It also runs and operates, in association with Zone4Play, the Winner Channel - UK Cable's only fixed odds soft gaming service. The Winner channel offers its viewers mobile, internet and TV gaming products & offers its customers white label cross platform betting solutions. Winner Channel partners include the Sun, Teletext, Five, ChallengeTV, and Endemol amongst others. For more information, please visit www.twowaytv.com, the content of which is not part of this press release.
