Yankee Group Acquires Trendsmedia, Inc.


Acquisition Expands Yankee Group Reach in Global Connectivity Change

BOSTON-- Sept. 15, 2006--Yankee Group Research Inc. today announced that it acquired Trendsmedia, Inc., a premier integrated media firm serving emerging technology markets. The acquisition will accelerate Yankee Group's growth and expand its reach in global connectivity issues, helping network builders, operators and users navigate revolutionary change.

"Our acquisition of Trendsmedia is based on the two firms' shared vision for providing enterprises with the highest quality counsel in connectivity issues," said Emily Nagle Green, Yankee Group president and CEO. "This is the first acquisition in Yankee Group's history, and we're very excited to welcome Trendsmedia to our team. Together, we will help our clients navigate the connectivity revolution through research, quantitative data, consulting, publishing and ground-breaking, influential global events."

Trendsmedia is a highly profitable, integrated media firm that provides independently researched media products in emerging technology markets. It is the producer of WiMAX World, the world's largest conference and tradeshow series dedicated to the emerging standard in wireless broadband (October 10-12, Boston). "Having worked closely with Yankee Group in the past to create successful conferences on WiMAX technology, Trendsmedia is thrilled to permanently join forces," said Eliot Weinman, Trendsmedia founder and president. "As the first industry analyst firm, Yankee Group has always demonstrated leadership in the communications industry. It is this history coupled with the company's commitment and the ability to be a leading navigator of the global connectivity revolution that were major influencers to partnering with the Yankee Group team."

Mr. Weinman, an industry veteran who has a long track record of successfully building events and publishing businesses, has accepted the role of president of the Yankee Group Events & Publishing Division, a newly created position. He will oversee both the Trendsmedia team and its growing schedule of events and activities, as well as Yankee Group's long-standing Signature Events group, now preparing for the upcoming Telecommunications Industry Forum (November 13-14, New York). Additionally, Mr. Weinman joins Yankee Group's Board of Directors.

YANKEE GROUP (www.yankeegroup.com)

Yankee Group is the expert in navigating the global connectivity revolution. For more than 35 years, Yankee Group's strategic vision, research and analysis, quantified market intelligence and credible advice have been guiding innovation and empowering our clients to make critical business decisions. Yankee Group is headquartered in Boston with presence throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.

Contacts

Elisa Roberts,
Director of Marketing,
Yankee Group,
617-880-0214
eroberts@yankeegroup.com

Christina Oh,
Public Relations,
Yankee Group,
617-880-0238,

coh@yankeegroup.com

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