Wmode Launches Videotron as New Customer


LOS ANGELES, Sept. 20 -- Wmode, the developer and operator of the ClearMode® managed service, announced today the addition of Videotron Ltd. as its latest partner. Under the multi-year agreement, Videotron will outsource the management, discovery, delivery and payment of graphics, games, video, ringtones and full track music for both wireless and cable subscribers. Videotron, a new MVNO and now a quadruple play operator, recently launched wireless voice and data services to further strengthen its one stop offering.

"The potential for content services in convergent data networks, like video and full track music, is tremendous. Our wireless product will enable us to fully develop our vision of technological convergence between our different digital platforms, namely the Internet, cable telephone service, and digital television. No other player in our service area can move down this road as quickly as we can" says Manon Brouillette, Vice-president, Marketing and New Product Developement for Videotron. "We chose Wmode because of their industry expertise and global leadership in content management and distribution."

"We are excited to announce Videotron as our newest partner. Innovative new content services developed for access across multiple networks are among the most exciting revenue growth opportunities for mobile and broadband operators," said Emanuel Bertolin, CEO of Wmode. "Our ClearMode® suite of services is the most comprehensive solution for enhancing the end user purchase experience. Combined with our technical expertise and carrier operations experience, Wmode is able to offer Videotron an industry leading service for merchandising and distributing digital media."

Videotron will offer their subscribers a multitude of digital media and content that can be discovered from browsers on both a PC and mobile handset and includes innovative side-channel loading. Videotron's strategy is to develop a full, attractive array of telecommunications and entertainment services. The move into wireless is another step towards consolidating Videotron's customer experience leadership. For consumers, Videotron's arrival in the wireless market will have the added benefit of stimulating competition by offering a new alternative.

About Wmode
Wmode operates ClearMode®, a mobile content distribution service that provides for the recruitment, management, discovery, delivery and payment of mobile content. Wmode offers a complete suite of technologies and services on a managed service basis that enable mobile operators, MVNOs, content providers and media and brand companies to deliver a broad range of wireless Internet content and services to valued consumers. ClearMode, the first complete content distribution solution, has been operated as a managed service since 2002. Wmode, founded in September 2000, is a privately held company with offices in Calgary and Toronto, Canada and Bern, Switzerland. Further information about Wmode can be found at www.wmode.com.

About Videotron
Videotron Ltd. (www.Videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services and residential telephone service. Videotron is a leader in new technologies with its illico interactive television system and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of June 30, 2006, Videotron was serving 1,521,000 cable television customers in Quebec; including 545,000 illico subscribers. Videotron is also the Quebec leader in high-speed Internet access, with 726,000 subscribers to its cable modem and dial-up services. In addition, Videotron provides residential and business telephone services to more than 283,000 customers in Quebec.

CONTACT: Marty Savoy, Director, Marketing and Communications, Wmode, Inc,
(403) 210-8327, Marty.Savoy@wmode.com

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