WMode and NMS Partner to Deliver Complete Ringback Solution
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3GSM World Congress - Barcelona, Spain - Feb 12: Wmode, the leading provider of mobile content managed services under the ClearMode® brand, and NMS Communications (NASDAQ: NMSS), a leading provider of applications and platforms for value-added services, have partnered to provide a complete ringback solution for mobile operators that delivers NMS's industry-leading MyCaller(TM) ringback service, enabling technologies, plus billing and content management capabilities.
"Wmode's existing world class content management services, ClearMode®, can be easily extended to accommodate ringback content. This provides a one-stop solution for mobile operators looking for a rapidly deployable service without tying up internal resources to deliver and operate the service," stated Emanuel Bertolin, CEO for Wmode. "As well, our merchandising capabilities and partnerships within the mobile content community create an unbeatable ringback service offering."
In addition to managing the provisioning and billing for content, ClearMode® content management service can manage the recruitment and supply chain functions to permit a compelling catalog of ringback content as well as powerful merchandising tools to drive ringback content purchases. As Wmode also focuses in the management of downloadable content to the handset, its service can manage both downloadables and ringback on one service and permit the bundling and merchandising of both ringback tones and downloadable media, increasing content purchases significantly. ClearMode® can be deployed as a complete content management service with multiple business models including CAPEX, OPEX and revenue share.
With one of the largest global operator footprints for ringback, NMS's MyCaller has proven to be a robust application with an easy-to-use subscriber interface. "Ringback is fast becoming a 'must have' offering for mobile operators and MVNOs," said John Orlando, vice president of marketing and CMO, NMS Communications. "We're pleased to be working with Wmode to provide those operators with the means to quickly and cost-effectively roll out a hot new service like ringback to their subscribers. With ClearMode content management services and the proven MyCaller application, operators can have precisely the ringback service that's right for their market and focus on driving subscriber penetration and ARPU,"
About NMS
NMS Communications (NASDAQ:NMSS) is a leading provider of applications, platforms and technologies that make possible the rapid creation and deployment of a broad range of value-added services, from voice mail to IVR to ringback and mobile TV.
Visit www.nmscommunications.com for more information.
About Wmode
Wmode operates ClearMode®, a mobile content distribution service that provides for the recruitment, management, discovery, delivery and payment of mobile content. Wmode offers a complete suite of technologies and services as a managed service to enable mobile operators, MVNOs, content providers and media and brand companies to deliver a broad range of wireless Internet content and services to their consumers. ClearMode, the first complete content distribution solution, has been operated as a managed service since 2002. Wmode, founded in September 2000, is a privately held company with offices in Calgary and Toronto, Canada and Bern, Switzerland. Further information about Wmode can be found at www.wmode.com.
Media Contacts
Marty Savoy
Director, Marketing and Communications WmodeInc
+1(403) 210.8327
Marty.Savoy@wmode.com
Pam Kukla
Director, Corporate Communications
NMS Communications
+1-508-271-1611
Pam_Kukla@nmss.com
