What's the BIG Idea? Digital Textile Printing.
RANCHO DOMINGUEZ, CA, October 27, 2006 - A sports celebrity photo four stories high! A dramatic Michelangelo painting reaching from one side of the stage to the other! A dazzling nighttime cityscape backdrop with lit office windows and sparkling stars!
No matter where you look, amazing graphics like these are now showing up - be they digitally printed fabric, digital printed theatrical backdrops or wide-format digital billboards. Now, big ideas can be expressed larger than life itself.
That's because any graphics created for printing on paper can be printed on fabric. And with a variety of substrates to choose from, digital printing now enables you to magnify photo quality images into stunning theatrical and scenic digital backdrops.
Thinking about the Customer
As digital textile printing technology has evolved, so has the market's demand, moving from "volume purchasing for the lowest price" to "smaller custom quantities, in a timely manner". The printer or fabricator must adapt to a greater "need it now" mentality as consumers continue to learn about and appreciate the capabilities and advantages of digital printing. Print providers operating with this mindset can therefore now satisfy the needs of the entertainment industry by providing original one-of-a-kind digital backdrops and murals quickly at affordable prices.
For the savvy printer, digital textile printing brings with it numerous advantages. Here are just a few:
o Customers can control the design and monitor the printing process from remote locations.
o Digital printing virtually eliminates the expense and time of screen printing preparation.
o Just In Time (JIT) delivery and quick response is now possible.
o Computer files are easily stored, transmitted, and printed.
o Digital textile printing Is cost effective for proofing and short-runs.
o Proofing time is reduced from weeks to mere hours, thus accelerating design and production.
o It's easy to customize, personalize and alter.
Ideas that stretch the boundaries
At Sew What? Inc., we have placed a major focus on the many unique needs of the entertainment industry. In so doing, we have employed a number of advances and techniques that give our customers new ways to express themselves creatively.
o Fiber Optics embedded in digital drops for the ultimate effect.
Did you know that you can add fiber optics to your digitally printed backdrops? By embedding optical fibers in key places or following outlines in your design, you can create an amazing multi-use backdrop that sparkles! For example, by installing fibers to follow the outline of a cityscape you can have a glowing fiber silhouette when the stage lights are out. Stage lights up and there is your cityscape in broad daylight. The fibers can be designed to operate with multiple illuminators for various added effects, such as bright sparkling stars in the sky, or a hidden logo revealed, or by add scrolling colors, you can create a dazzling fireworks scene. With this combination of technologies, you are only limited by your imagination.
o Wide format digital printing on 100% vinyl shade mesh outdoor murals.
There are numerous outdoor substrates that will accept digital printing that resist both rain and bright sun. The most popular is the shade mesh. It provides a 70% shade and displays your image brightly at the same time. This application is outstanding for events that are outdoors that are exposed to the elements, rain or shine.
o Custom-printed designs on carpets for dressing rooms or band risers
Wide format digital textile printing technologies now bring graphic creativity to your feet! Digital printing is now possible on durable commercial grape loop pile carpet. Imagine the possibilities! You can print your band name or logo to band riser carpets, have the star's signature printed on the dressing room rug, or make your own customized "red carpet".
Learning More about Digital Textile Printing
There are as many inventive applications for digital textile printing as the imagination will offer. Being specialists in digital textile printing, our designers and production team have produced some extraordinary examples which wow customers and audiences alike. We have put some of our work and product knowledge up on our website as a place for others to learn more about getting the most show-time and greatest value out of digitally printed textiles: www.sewwhatinc.com/digital.php
Without question, Sew What? belongs at the top of your list when you're looking for creative, exciting, breath-taking ways to make your production the best it can possibly be. Our designers, printers and sewing machines are ever at your disposal.
About Sew What? Inc.
Sew What, Inc., located in Rancho Dominguez, CA, is well-known for its dramatic theatrical drapes and fabrics used in major rock concerts, top fashion shows and other artistic staged venues. Recently they were awarded the Dell/ NFIB Small Business Excellence Award. For more information about Sew What? Inc., please visit their website: www.sewwhatinc.com
Contact: Megan Duckett, President/Founder of Sew What, Inc., (310) 639-6000, or inquiries@sewwhatinc.com.
