Walter's New Website Simplifies Ordering and Delivers an Array of Information and Services

With its TOOLSHOP rapid ordering system, array of free information sources, and its social media links with real-world users, the newly redesigned Walter website delivers value to users in an easy to navigate format.

Waukesha, WI –Walter has unveiled a redesigned website featuring an expanded range of information and services.  The new site, with its clear page layout and easy to use graphics, embodies Walter’s integrated TOOLSHOP concept, and is designed to simplify and speed-up the ordering of Walter products. Information can be quickly accessed on the complete range of Walter Valenite, Walter Titex and Walter Prototyp products, and features like TOOLSHOP’s "my product check" function gives users up-to-the-minute availability and pricing information. In addition, customers who work with the Walter GPS (Global Productivity System) catalog can add selected products to a personal wish list, which can then be transferred directly into the fast entry screen of TOOLSHOP, thereby speeding and simplifying the ordering process even further.

The new site provides convenient access to a wide range of information sources, including videos, downloadable apps and software, and an array of free and downloadable printed material including technical handbooks, brochures and catalogs. In addition, the site’s social media facilities allow users to share tips and experiences with their peers, providing timely real-world information and best practices. Importantly, the new website also makes it easy for customers to contact the service experts at Walter Multiply directly. The Walter Multiply competence brand helps customers to optimize the entire production and tool logistics chain, thereby increasing their productivity sustainably.

"We wanted to create a platform which our customers can benefit from in their everyday work", explains Bernhard Weihermüller, Walter’s manager for e-marketing and sales support. "For our customers, being close to our services and products is essential for ensuring smooth cooperation. Therefore, our new online presence not only simplifies tool orders, but also improves access to product information and provides a broader range of services." He adds that the Walter TOOLSHOP can be accessed in 20 different languages.

Walter offers an extensive line up of cutting tools for milling, drilling, turning, boring and specialized tooling for unique applications through its competence brands Walter Valenite, Walter Titex and Walter Prototyp. As well as multi-level service programs through its Walter Multiply brand. Regionally headquartered in Waukesha, Wisconsin the company has a strong network of distributors and field engineers across North America. The Walter name is synonymous with productivity, thanks to more than 80 years of developing cutting tools and inserts that set new standards in quality, innovation and production.


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