Valspar Flooring Unveils New Brand Identity
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WHEELING, IL, March 9, 2007 -- Valspar Flooring, a division of Valspar Corporation (NYSE: VAL), today unveiled a new brand identity that represents an important milestone in the company's evolution from supplier of spar varnish for sailors in the early 1800s to becoming one the world's largest manufacturers of paints and coatings.
The re-designed Valspar logo and a new tagline "If it matters, we're on it.®" unifies a standard across the company's many divisions to better communicate a promise of quality, durability and integrity. In addition to product packaging, the new graphics will be highlighted in print- and web-based marketing communications, tradeshow exhibits and all other marketing vehicles to increase recognition of Valspar's unique contribution to the industry and to grow the value of the brand in the marketplace.
"Our new brand identity signifies more than merely a style change; it expresses what drives Valspar as a company and what it can make possible," noted Lysa Young, Marketing Manager, Valspar Flooring. " 'If it matters, we're on it.' conveys the Valspar vision to meet the needs of customers across the widest range of industries with a diverse, growing line of paint and coatings products that exceed performance expectations."
For pricing and product information, please visit valsparflooring.com or call 800.637.7793
ABOUT VALSPAR
With fiscal 2006 sales of nearly $3 billion, Valspar is a global leader in the paint and coatings industry, with a broad range of products including industrial, architectural, packaging, automotive refinish and floor coatings and specialty polymers and colorants. Valspar shares are traded on the New York Stock Exchange. For investor information, please visit www.valspar.com
Website: valsparflooring.com
Lysa Young,
Valspar Flooring,
email: lyoung@valspar.com,
phone: 847.520.8510 (x5008)
Dan O'Connell,
O'Connell Communications,
email: dan@oconnellpr.com,
phone: 708.482.0212
