Vacon, Inc. Launches Its First Traveling Training Center In North America
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"Drive Ahead" Mobile Product Showroom Educates, Informs
MEQUON, Wisc., May 7 - Vacon, a global manufacturer of AC drives, will kick off its inaugural North American mobile product showroom and training center tour from its headquarters in Mequon on Wednesday, May 12. Vacon is located at 6425 W. Executive Dr.
"This national tour represents an exciting approach for us to display our products and solutions and is testament to the steady sales growth of our company," says Tom Doring, President. "It's an innovative and memorable means to serve and educate our customers and distributors across the United States and Canada."
The 53' double expandable trailer showcases one PC software tool and ten different product lines - including the Vacon NXS Standalone, Vacon NXP, Vacon NXC, Vacon Liquid Cooled, Vacon NX Common DC Bus, and the Vacon SE2 - in 1,000 sq. ft. of space. Company Sales Representatives will assist customers in experiencing hands-on demonstrations of the
features and benefits of four products: the Vacon 10, Vacon 100 HVAC, Vacon NXS and the Vacon X-Series. Two HDTV's will air interactive presentations during scheduled training sessions; the comfortable indoor environment and exterior tented venue - complete
with hospitality - promises an inviting and relaxing learning atmosphere. The DriveAheadTour.com website contains the Event Calendar, Photo Gallery, Featured Products, and Press Room.
"The Vacon Drive Ahead Road Show Tour is a revolutionary marketing approach that demonstrates our extensive product line in a manner that is timely, convenient, and instructional for our customers and distributors," says Nicki Bowling, Marketing Communications Manager for Vacon North America. "This personal, hands-on approach is a powerful technique to welcome consumers into our brand."
Vacon in brief
Vacon's operations are driven by a passion to develop, manufacture and sell the best AC drives in the world - and nothing else. AC drives are used to control electric motors and in renewable energy generation. Vacon has R&D and production units in Finland, the USA, China and Italy, and sales offices in 27 countries. In 2009 Vacon had revenues of EUR 272 million and globally employed 1,200 people. The shares of Vacon Plc (VAC1V) are quoted on the main list of the Helsinki stock exchange.
Driven by Drives, www.vacon.com
