USRobotics and Virgin Megastore Strengthen Partnership
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In the wake of growing demand for the products of leading Internet connectivity and networking solutions provider USRobotics (USR), Virgin Megastore, one of the power retailers of USRobotics in the UAE, has expanded its portfolio of USR products to include the complete range of wireless products, including the MAXg and new 54g ranges.
Sumit Kumar, Regional Manager, Middle East and North Africa, USRobotics, said, "Virgin Megastore is USR's power retailer in the Middle East dealing with premium lifestyle products, and we are glad that our products have been faring exceedingly well in Virgin outlets across the UAE. Now, with the availability of the entire wireless range at Virgin stores, we will be able to meet customer demands more comprehensively, while also gaining extended brand mileage and visibility."
Tina Memic, Product Manager, IT Accessories for Virgin Megastore said, "By adding USR products to our list earlier this year, we were able to expand our range of products offering connectivity solutions, boost turnover and also increase footfall to our stores. The demand for USR products in all of our outlets has been growing steadily which prompted us to offer the complete range of their highly successful MAXg product family. In doing so, we are not only giving the brand the prominence it deserves, it also complements our goal of providing high quality products to our customers."
MAXg extended- range technology uses advanced digital signal processing techniques to improve devices' reception of wireless transmissions, enabling Wi-Fi users to maintain high-speed connections up to 50 percent further from an access point. MAXg technology is standards-compliant and certified by the Wi-Fi Alliance, so users benefit from additional range in any wireless network - even if other devices do not use MAXg technology.
In addition, the MAXg series incorporates a complete set of in-built security measures to protect networks. It offers a number of security features that users can take advantage of to limit network susceptibility to hacker attacks, vandalism and corporate espionage, including Wi-Fi Protected Access, 802.1x network authentication, Wired Equivalent Privacy (WEP), Disable Broadcast SSID and MAC address authentication. Moreover, the MAXg line of wireless products is easy to install, set up and use, thanks to the SureStart installation wizard developed by USR which assures the easiest, fastest installation in the industry.
ABOUT USROBOTICS
USRobotics is a Platinum Equity company. For three decades, the company has been a leader in Internet access and networking, helping millions of people connect to the Internet with powerful, innovative products. The company is rapidly expanding its category leadership by transforming the latest technologies into reliable and easy-to-use high performance products, including high-speed, broadband modems; wired and wireless networking solutions; and Internet security devices; for the growing home, home office, and small- to medium-sized business markets. The company is dedicated to keeping people connected worldwide - to information, entertainment, and each other. USRobotics is privately held and headquartered in the Chicago area with its EMEA headquarters base in the UK. For further information, please visit the Web site at www.usr.com.
For further information, please contact:
Vimal Mammen
Senior PR Account Executive
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901
Fax : +971 4 398894
Email : vimal@orientplanet.com
