Tyco Electronics Joins SiRF VAM Program - Plans Release of Module Family Based on SiRFstarIII Architecture
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MUNICH, Germany and SAN JOSE, Calif., Oct. 23 /PRNewswire-FirstCall/ -- SiRF Technology Inc. and Tyco Electronics Power Systems announced this week that Tyco Electronics has joined the SiRF Value Added Manufacturer (VAM) program. As a SiRF VAM, Tyco Electronics will release a family of GPS module products based on SiRF's award winning SiRFstarIII architecture. The first of Tyco Electronics' SiRF-based modules called A1080 will be released in Q4 2006 and available through Tyco's global sales channels. The A1080 features the GSC3/LP, the low power, single chip implementation of the SiRFstarIII architecture.
Tyco Electronics selected SiRF as the GPS technology partner to power its new module family because of SiRF's industry leading performance and strong global brand recognition. SiRF extended its coveted VAM status to Tyco Electronics based on Tyco Electronics' module design experience and history of success in the Telematics, asset tracking and automotive electronics markets.
With SiRF's latest generation of high sensitivity GPS chipsets, Tyco Electronics' SiRF-based modules are conceived to offer best-in-class time-to- first-fix (TTFF) and sensitivity in small form factor modules suitable for both automotive and consumer markets. "SiRF's GPS chipsets work amazingly well in challenging weak signal environments," said Hans Wiedemann, Manager of Product Marketing for Positioning Products at Tyco Electronics Power Systems. "We see great potential for SiRFstarIII modules in our traditional Telematics and automotive markets as well as emerging opportunities in the consumer electronics segment."
"SiRF is pleased with Tyco Electronics' decision to join the SiRF VAM program," said Dennis Sheehan, director of product management at SiRF Technology. "We recognize Tyco Electronics' strong engineering heritage and their excellent track record of designing and manufacturing high quality module products. We welcome them as the newest SiRF VAM."
The Tyco Electronics modules based on SiRF chipsets will be designed by Tyco Electronics Power Systems in Germany and manufactured at multiple Tyco Electronics TS16949-certified factories in the European Union. The entire Tyco Electronics line of SiRF-based module products will be RoHS compliant and will be 100% electrically and functionally tested prior to shipment.
SiRF's VAM program is designed to enable the fast integration of SiRF's latest GPS chipset technology into fast time-to-market full function GPS modules suitable for consumer, industrial automotive and wireless applications.
About Tyco Electronics Power Systems
Tyco Electronics Power Systems, a division of Tyco Electronics, is a leading global provider of innovative, reliable AC-DC and DC-DC Switching Power Supplies, complete Telecom Power Systems, Batteries, Industry Power Modules, Solid State Relays, Global Positioning System Receivers, Gas Detection Modules and Hybrids. Tyco Electronics Power Systems also offers Custom Design, Engineering, Installation and Technical Support Services to its customers worldwide.
About SiRF Technology Holdings, Inc.
SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity capabilities such as Bluetooth, for high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications such as location servers, asset tracking devices and fleet management systems. SiRF markets and sells its products in three target platforms: wireless handheld devices, such as mobile phones; automotive electronics systems, including navigation and telematics systems; and consumer and compute devices, including personal digital assistants, notebook computers, recreational GPS handhelds, mobile gaming machines, digital cameras and watches. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices, design centers and research facilities around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at www.sirf.com .
FCMN Contact: rparr@sirf.com
Source: SiRF Technology Holdings, Inc.
CONTACT: Rebecca Parr of SiRF Technology Inc., +1-408-392-8422, or rparr@sirf.com; or Lori Evans of Evans Public Relations, +1-650-312-8344, cell, +1-650-200-5891, or lori@evanspublicrelations.com, for SiRF Technology Holdings, Inc.; or media, Karina Seifert, +49 89 6089-156, or karina.seifert@tycoelectronics.com, or Hans Wiedemann (Products),
+49 89 6089-838, or hans.wiedemann@tycoelectronics.com, both of Tyco
Electronics Power Systems
Web site: www.sirf.com/
