Tvia Announces Availability of Flat-Panel TV Manufacturing Services and Knock-Down Kits


SANTA CLARA, Calif., Aug. 1 / -- Tvia, Inc. (NASDAQ:TVIA), a leading provider of digital display processors for advanced flat-panel TVs, broadcast digital DVRs, consumer displays, and monitor products, today announced a new OEM manufacturing service. Tvia is the first and only digital display processor company to ship flat-panel TVs, CKDs (complete knock-down kits) and SKDs (semi knock-down kits) to brand name consumer electronics companies, enabling these customers to lower manufacturing costs, reduce time to market, and devote fewer resources to production of LCD and Plasma TVs.

Tvia's manufacturing service solves an urgent problem for consumer electronics companies that want to benefit from China's low-cost manufacturing base, but face challenges in locally managing project schedules, ensuring product quality, and delivering documentation. By providing world-class engineering resources, project management, and experienced manufacturing partners, Tvia allows brand names outside China to quickly and easily tap low-cost manufacturing inside China. Tvia delivers to its customers turnkey TVs, CKD (complete knock-down) or SKD (semi knock-down), which refers to television products sold in kit form for later reassembly. Tvia leverages its manufacturing clients in China which are currently manufacturing TVs utilizing Tvia TV designs, to build TVs, SKDs and CKDs for major brand names worldwide at significantly lower costs.

"Major consumer brands outside of China now have a local, experienced team to help them manage their product build, ensuring that deadlines are met, QA test plans are run, quality of the product is correct, technical specifications are met, and all required documentation is delivered," said Eli Porat, CEO of Tvia Inc. "Our manufacturing partners in China are equally thrilled because they gain not only additional clients, but also Tvia resources experienced in how to satisfy the requirements of consumer companies outside China. In essence, Tvia has become a factory-less TV company as well as a fabless semiconductor company."

Mr. Porat continued: "We realized that there was a hole in the market -- that even though China can produce TVs at a low cost, nobody was providing local project management. Tvia was providing its manufacturing partners with complete LCD and Plasma TV designs using Tvia's TrueView digital display processors, as well as the engineering resources and project management to get production lines up and running quickly. So it was a natural progression for Tvia to offer management of the complete TV build, and that created a win-win situation for everyone."

Tvia will continue to generate revenue based on the increased production of TVs utilizing Tvia's TV designs integrated with Tvia's digital display processor as the primary source of revenue per TV. By providing the SKD, CKD, or complete TV for major brand name customers around the world, Tvia will also receive additional revenue per TV over and above the revenue generated by the chip. This new product offering increases the amount of revenue generated per TV for Tvia significantly.

Acceptance from the consumer electronics industry of Tvia's turnkey contract manufacturing program has been demonstrated by the recent shipments of major quantities of TVs to customers in Japan, Korea, India, Europe, and the United States. Additionally, Tvia recently signed a manufacturing agreement with Konka, one of the three largest consumer electronics manufacturers in China, to build SKDs and CKDs for several major global consumer brands and large retail chains in the United States.

About Tvia: Tvia, Inc. is a fabless semiconductor company that designs and develops digital display processors for digital LCD, PDP, HD, SD, and progressive-scan TVs, as well as other broadcast and consumer display products. Tvia owns and operates the world's leading independent TV design center, providing manufacturers with proven TV system designs, and allowing manufacturers to produce the highest quality flat-panel television at a significantly lower cost with the shortest time to market. The combination of Tvia's TrueView display processors and leading TV system designs gives Tvia's manufacturing customers the advantage for building the most cost-effective, highest quality display solutions on the market. More information about Tvia is available at www.tvia.com.

Source: Tvia, Inc.

CONTACT:
Diane Bjorkstrom,
Chief Financial Officer of Tvia, Inc.,
+1-408-982-8593,
or dbjorkstrom@tvia.com

Web site: www.tvia.com/

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